Devops for Growth

Building a sustainable business should be the aim of all founders. The initial product idea will evolve, take many forms and could even change completely.

A key element that should stay consistent throughout this journey is communication with your targeted customers. From ideation to building the first versions of your product, your audience holds the answers to the majority of your questions.

This is where the traditional minimum viable product (MVP) format has proven to be an efficient way to kickstart this learning process. But over the years, the MVP, this coded version of your product, serves one specific purpose: validation of a range of hypotheses, from product features to acquisition channels.

On the other hand, a new approach has emerged: the minimum lovable product (MLP). It enables you to test your very first assumptions around your idea with a clickable prototype that suffices to illustrate this idea.

There is no right or wrong way whether you should build an MVP or an MLP. There is no actual battle between these two approaches, coded and non-coded.

To build a product there are important terms to understand like the MVP, MMF, MMR and MMP. Let see to understand and differentiate them.

The term minimal viable product (MVP) has achieved buzzword status in recent times and I’m now hearing people throwing around the term MVP almost on a daily basis.  Sometimes they’re us…

Everyone is talking about MVPs these days, but few people understand where an MVP actually fits in your product management process.

As mentioned above, the whole purpose of an MVP is to validate your business idea and determine which problems need to be solved to make users willing to pay money for the product. An MMP is a combination of several improved versions of your MVP. As each enhanced version of the MVP delivered, the most efficient and compact form of a sellable product is built as illustrated in the Figure below: