Managers typically use a one-size-fits-all approach when trying to influence their bosses and colleagues. New research shows that’s a mistake. Persuasion works best when it’s tailored to five distinct decision-making styles.

Ideas To Go Chairman Ed Harrington interviewed Zoë Chance, Assistant Professor of Marketing at the Yale School of Management, about the role persuasion and decision-making play not only in marketing—but also in service of the greater social good.

THNINKING OUTSIDE-THE-BOX. The notion 'thinking outside the box' is far more than just another management cliché. It is a very powerful concept worthy of deeper consideration in today's complex and rapidly changing world.