Demystifying Artificial Intelligence
The opportunities of AI stretch far beyond simplifying routine tasks, and in marketing tech ecosystems particularly, we are already experiencing how smart technology can complement rather than detract from digital operations. So why should marketers embrace – not fear – AI?The opportunities of AI stretch far beyond simplifying routine tasks, and in marketing tech ecosystems particularly, we are already experiencing how smart technology can complement rather than detract from digital operations. So why should marketers embrace – not fear – AI?