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Scooped by Martin (Marty) Smith
April 25, 2017 2:23 PM
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MAYA and Five Inescapable Web Marketing Trends - Curagami

MAYA and Five Inescapable Web Marketing Trends - Curagami | Curation Revolution | Scoop.it

Most Advanced Yet Acceptable
Reading Hitmakers: The Science of Popularity in an Age of Distraction helped me see five inescapable web marketing trends including:

  • Simple Works
  • Known beats Unknown
  • Know your Network
  • Find Blue Oceans
  • Why then How

 

Highly recommend Derek Thompson's book and hope you'll visit Curagami to read about five inescapable trends. 

http://www.curagami.com/maya-five-inescapable-web-marketing-trends/ 

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Scooped by Martin (Marty) Smith
October 12, 2015 12:17 PM
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5 Super Secret Marketing Trends for 2016 via Curagami

5 Super Secret Marketing Trends for 2016 via Curagami | Curation Revolution | Scoop.it

5 Super Secret Marketing Trends
We see 5 big marketing trends for 2016. Yet few seem to be discussing these five trends as a group. More so individually, but these 5 trends work hand in glove. Maximum return comes from combining synergies from all five 2016 Super Secret Marketing Trends including:

* Become A Nowist

* Give Keys To Your Digital Kingdoms To the Kids (community)

* Conduct a Symphony of Feeds

* Appify and Gamify

* Disrupt and Find Blue Oceans

Each of those fingers makes a powerful raised fist of change for 2016. Even if you only believe in or adopt 2 out of the 5 you will be better off next year than this.

5 Super Secret Marketing Trends for 2016
http://www.curagami.com/5-super-secret-marketing-trends/?v=7516fd43adaa 

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Scooped by Martin (Marty) Smith
April 12, 2015 12:00 PM
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Context Conversations the Future of Marketing - Curagami

Context Conversations the Future of Marketing - Curagami | Curation Revolution | Scoop.it
Digital marketing is moving to real time CONTEXT & CONVERSATIONS. Curagami's Predictive Analytics Engine (cPAE) creates relevant web, email & mobile context
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Scooped by Martin (Marty) Smith
May 12, 2014 3:26 PM
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What Is Long-Form Content and Why Does It Work?

What Is Long-Form Content and Why Does It Work? | Curation Revolution | Scoop.it
Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…
Martin (Marty) Smith's insight:

Storify Long Form Content To Win
Great post explaining why SHORT or LONG form content works and the middle drags. Amazing charts and graphs supporting why long form works ins a heuristic TIME ON SITE time (like this one). If your readers are ENGAGED they are more valuable than if they are "one and done" and long form content creates more engagement.

The post speculates on why, but my theory is its easier to tell a better story. It takes me 500 words just to get my scene set (lol). I'm kidding, but I do like to "storify" my content.

In this context "storify" means to find a larger story I can riff INTO the post or share a personal but relevant story that provides the same kind of "backbone" content.

malek's curator insight, May 12, 2014 5:04 PM

A great piece of reading about adding more value with more content.  The examples are highly illustrative, turning a dry rock into live rock.

Scooped by Martin (Marty) Smith
September 6, 2013 10:12 AM
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The Future of Marketing | Visual.ly Infographic

The Future of Marketing | Visual.ly Infographic | Curation Revolution | Scoop.it
Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect
Martin (Marty) Smith's insight:

Great Infographic and I bet at least half right :). M

AlGonzalezinfo's curator insight, September 6, 2013 1:31 PM

Another great Scoop David!  I will take the test later and report my results  :)

Robin Martin's curator insight, September 14, 2013 11:53 AM

Right Marty...great infographic! Thanks for the scoop!

Scooped by Martin (Marty) Smith
December 22, 2012 12:46 AM
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The New Altruism - Wright, Shermer, Benkler [VIDEO]

The New Altruism - Wright, Shermer, Benkler [VIDEO] | Curation Revolution | Scoop.it

Robert Wright, Michael Shermer and Yochai Benkler believe we rebel against the one size fits all command and control systems so favored in the forties, fifties and sixties.

William Whyte wrote The Organization Man in 1957. In the last 15 years we've begun to question the "selfish" man model only motivated by extrinsic motivations (the whip, chair, gun or greed). We know we LOVE things and so are willing and happy to GIVE of our time, effort and life.

The New Altruism is being fueled by:

* Social Networks.

* Flat, Global and Connected world.

* Recognition not everyone is motivated by the same things.

* Greater understanding motivation is contextual too.

* A new era of cooperation and collaboration.


Here is The New Altruism: Wright, Shermer, Benkler
http://scenttrail.blogspot.com/2012/12/the-new-altruism-wright-shermer-benkler.html

Martin (Marty) Smith's insight:

I've written about The New Altruism since 2007 when no one cared. Now everyone seems to care. And they should because each day brings new cool tools, examples and chances to expand Internet marketing's New Altruism.

Scooped by Martin (Marty) Smith
December 4, 2011 10:34 PM
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Top 10 Marketing in 2011

Top 10 Marketing in 2011 | Curation Revolution | Scoop.it
Mat Zucker looks back in 2011 to look ahead for 2012.

...




Photo Creative Commons By Tristanf

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Scooped by Martin (Marty) Smith
December 4, 2015 3:27 PM
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7 SEO Tips & Trends For 2016 You Need To Know - Curagami

7 SEO Tips & Trends For 2016 You Need To Know - Curagami | Curation Revolution | Scoop.it

7 SEO Tips and Trends
Appreciate @Os Ishmael sharing Anne Carton's great 7 SEO Trends for 2016 Post today. Anne's post was so good we linked it from the Curagami post it inspired. Our 7 SEO Trends / Tips for 2016:

* Great Content Creates Community (despite Content Shock) 

* Mobile and Smartphones Are Changing Everything

* Video RULES

* Community Is KEY

* Community Shock Is Coming

* Empower Ambassadors, Understand Proxy Marketing

* Fresh and NOW Beat Stale and THEN

Be sure to add your SEO tips for 2016 and we will mash them into this post with a link back and our thanks.


http://www.curagami.com/7-seo-tips-for-2016/?v=7516fd43adaa

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Scooped by Martin (Marty) Smith
June 17, 2015 3:46 PM
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Why Market Makers Are More Important Now

Why Market Makers Are More Important Now | Curation Revolution | Scoop.it

Market Makers Matter
Janet McKean & Drew Baird Are Market Makers. Market makers see what is next a fraction before the rest of us. Janet's gift of vision is in the specialty gift space. Drew Baird is the founder of Moon-Audio.com and the creator of Dragon Audio Cables. 

Market makers matter now more than ever. Our advice? Become a market maker and learn from Janet and Drew.l 
 

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Scooped by Martin (Marty) Smith
December 10, 2014 10:55 AM
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Top 10 BI Trends 2015 - @Curagami Riffing @Tableau

Top 10 BI Trends 2015 - @Curagami Riffing @Tableau | Curation Revolution | Scoop.it

 Riffing Tableau
I have great respect for Tableau Software. Solid team producing cool tools and the content needed to sell them. Their analysis of 2015 BI trends was so good I’m using it as a template to riff and add my thoughts.

Top 10 BI Trends 2015
1. Death of Gate Keepers.
2. Social Arbitrage Creates Competitive Advantage. !!!
3. Analysis Not JUST For Analysts Anymore.
4. Rise of the Sustainable Online Community (our #1).
5. Everything Integrates (BELIEVE).
6. Cloud Things is REAL.
7. Near Real Time DOMINATES.
8. Data & Journalism Finish MERGING.
9. Mobile Matures. !!!
10. Smart Analytics Begin.

http://www.curagami.com/featured/top-10-bi-trends-2015/
Team Curagami riffed the first 5 today and will finish up tomorrow. So much great content we had to STOP and think about it again tomorrow or melt down (lol).

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Scooped by Martin (Marty) Smith
January 14, 2014 12:56 PM
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3 Crowdfunding Whitepapers | via CommunityLeader, Inc

3 Crowdfunding Whitepapers | via CommunityLeader, Inc | Curation Revolution | Scoop.it

The Knowledge and Resources Needed to Grow your Business in the Crowdfunding Market.


Martin (Marty) Smith's insight:

Every one of these 3 crowdfunding whitepapers is worth a read. As I state on our #startup http://www.crowdfunde.com crowdfunding will become a new and important marketing "channel" for all NOT JUST equity crowdfunders. 

P&G might crowdfund new R&D, Amazon might crowdfund a new book or movie. Every marketer is now also a publisher, TV producer and movie creator. Forming the capital for all the cool marketing we need is fraught with DANGER. 

Crowdfunding provides a way to "test before you test", to see if you can scale an idea before you invest in hard goods or more content and information. Crowdfunding is going to change...everything.

Reading these 3 white papers helps understand why. I promise to write something on Crowdfunding: The New Marketing Channel soon too.  

 

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Scooped by Martin (Marty) Smith
January 14, 2013 9:07 AM
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The Future Of Marketing Is Happening NOW, You In? Kuno Creative

The Future Of Marketing Is Happening NOW, You In? Kuno Creative | Curation Revolution | Scoop.it

Article from Kuno marketing on what is content marketing and why you should care. 

Martin (Marty) Smith's insight:

This is an excellent advanced introduciton to content marketing. The rubber meets the road in the section on why you should care about content marketing. 

Seth Godin has my favorite statement about why you should care about content markteing when he says, "Its the only marketing left".  

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Scooped by Martin (Marty) Smith
February 25, 2012 8:49 PM
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The Five Keys To Great Marketing In 2012

The Five Keys To Great Marketing In 2012 | Curation Revolution | Scoop.it
As we enter 2012, here is a perspective on the five key arenas that marketers will grapple with: (The Five Keys To Great Marketing In 2012 | Co.Create: Creativity Culture Commerce http://t.co/0XQEDvxf...)...
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