Curation Revolution
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Curation the next web revolution.
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Scooped by Martin (Marty) Smith
November 16, 2013 1:49 AM
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Content Marketing Tangled Up In Blue ScentTrail Marketing

Content Marketing Tangled Up In Blue ScentTrail Marketing | Curation Revolution | Scoop.it

How can content create Dylan's sense of space? How can stories confuse, thrill and teach? What your content's tone? Confident? Fun? Mysterious? Kind? Are words music? Do they sing off the page?

Wait before you roll eyes and click away. Why create content? Writing is an intimate act, a share between siblings, a whisper in an early quiet dawn. Great content is calm. We read or listen because we must.

Tangled Up In Blue.

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Scooped by Martin (Marty) Smith
August 31, 2013 6:11 PM
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7 Hero Stories Every Website Should Share [Examples]

7 Hero Stories Every Website Should Share [Examples] | Curation Revolution | Scoop.it

There are 7 Hero Stories Every Website should master:

* Enlightened (REI.com).

* Vicarious BestBuy).

* Altruistic (Kiva.org).

* Rescue (Kiva.org).
* Stranger (McKinsey).
* Like Us (CharityWater).

* Togehter (Kickstarter).

POLL: Added a poll so you can share what kind of hero you want to be: http://poll.fm/4dwxe 

Find detailed examples of copy each kind of "hero" copy here: http://bit.ly/14LcUpg

Share your examples here: http://bit.ly/16XD5II

@HaikuDeck Here: http://bit.ly/1duNwc7


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