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Scooped by Martin (Marty) Smith
May 1, 2013 9:01 AM
Scoop.it!

What Creates Brand Loyalty? | Infographic

What Creates Brand Loyalty? | Infographic | Curation Revolution | Scoop.it
This infographic shows what drives brand loyalty. A retro theme with some bright colors. Simple!
Martin (Marty) Smith's insight:

Join Brands Don't Buy Them
Agree with this infographic about what makes people loyal to brands. Brands are shorthand for contemporary life. We bundle so much meaning into brands such as Nike, Apple and REI that it would be hard to imagine modern life without these shortcuts. 

Faith Popcorn famously said people don't BUY brands they JOIN them and these "loyalty" reasons can help form a brand people want to join.  

Yu Ji's curator insight, May 1, 2013 10:42 AM

Get your customer know you and then, don't forget to get them fall in love with you as well!!

Scooped by Martin (Marty) Smith
November 9, 2011 11:05 PM
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Pretium Solutions Blog - Latest Thinking - Brand Loyalty | Pretium Solutions

Pretium Solutions Blog - Latest Thinking - Brand Loyalty | Pretium Solutions | Curation Revolution | Scoop.it
It's Emotional!Net Promoter Score & Customer Emotions...
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Rescooped by Martin (Marty) Smith from Enterprise Social Media
March 1, 2012 10:14 PM
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Why You Should Build Brand Loyalty Before Worrying About SEO, Especially In The Age Of Social Media - Forbes

Why You Should Build Brand Loyalty Before Worrying About SEO, Especially In The Age Of Social Media - Forbes | Curation Revolution | Scoop.it
***** WOW this is a smart, smart realization tht is so RIGHT, but I never would of gotten there on my own. Great Scoop Mike!


"The social web is more than just a bunch of social networks."

 

Forbes has been crushing it lately about social media. Who'd a thunk the bastion of old-school capitalism would be one of the most reliable commentators on this new technology, especially since social media threatens how business is done today.

 

This article says, basically, make yourself relevant and Google will find you. Playing the SEO game without understanding what will really make your brand sustainable is a fool's game. A must read.


Via Mike Ellsworth
Mike Ellsworth's comment, March 1, 2012 10:16 PM
Thanks for the rescoop, Marty! Forbes so gets it, and this message is important for lots of enterprises to understand.