After creating the Story of Cancer Store (https://storyofcancer.gostorego.com/ ) in a matter of days I learned 5 valuable "New Ecommerce" lessons including:
1. Everyone Should Have A Store.
2. Stores Are Easy.
3. Stores Are Visual.
4. Stores Tell Stories.
5. Stores Are Fun.
Your brand and Internet marketing is STRONGER with a store and creating a store is becoming one of the most profitable and underutilized ideas in Internet marketing (especially for B2B relationship based sellers).