Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
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Wrote this piece about how to "know thyself" last week and it got lost in the sauce a little. There is a video of me discussing USPs (Unique Selling Propositions).
The new idea of aligning Internet marketing to "Unique Customer Aspirations (UCAs)" is new.
What do you thik of UCA? Share your unique greatness and I will be sure to curate in. Thanks. Marty