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Rescooped by
robosheauk
from Restaurant Marketing News, Ideas & Articles
onto Creative Advertising June 27, 2015 7:40 AM
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Use point-of-sale signage to catch customers’ eyes while they’re ordering food to entice them to add to their order. For example, consider promoting dessert items or T-shirts. The key is to be creative. The more innovative and unique your promotion is, the more likely the customer is to buy what you’re advertising.
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For the second time in as many months, Porsche is taking innovation for a spin with an unusual magazine placement. As you may recall, the automaker and its agency, Cramer-Krasselt, ran ads in April issues of Fast Company that brought the new Porsche 911 to life as a floating hologram.
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Little Black Book,
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Deutsch did some fun out-of-home work recently for Purdy—the Sherwin-Williams professional painting supplies brand—showing the versatility and accuracy of its paintbrushes in action. The really eye-catching execution advertises Purdy's XL brushes, which can paint on practically any surface.
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Timberland's Herald Square store is equipped with smart tags and tablets meant to incorporate the benefits of online shopping with the in-store experience.
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Below is a collection of some useful iPad apps to use to turn your photons into comics and create carbonized pictures. Students can use to create beautiful cartoons to use in their multimedia projects or in activities that involve comic strips, digital storytelling, presentations and many more. All of these apps are easy to use and do not require any advanced technical skill. Some of the things students can do with these apps include: take pictures and turn them into cartoons, capture cartoon videos, draw cartoon sketches, customize and add different effects to pictures, convert photos into cartoon avatars, and many more. Via John Evans, massimo facchinetti
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With these tools and strategies, you don't need to be a designer to create beautiful infographics quickly and easily. Via Ivo Nový, massimo facchinetti
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Coastal Creative, who previously showed us the design trends of 2015, attempts to predict eight trends for the new year. click to see the full infographic.. Via massimo facchinetti
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We've looked at the year's 10 best commercials. Now, it's time to head outside and check out some of 2015's best out-of-home work. Below, we've collected 13 campaigns that used their real-world setting to great effect, giving extra dimension to the brands (and in several cases, the causes) they promoted.
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Pinterest is emailing users to inform them of new privacy policy changes that are rolling out now related to Buyable Pins. Pinterest announced Buyable Pins earlier this month with launch partners including Shopify, Demandware, Macy’s, Neiman Marcus and Nordstrom. Users will be able to buy things on Pinterest when they see a blue price and “Buy it” button. In a ... Via Kelly Lieberman, massimo facchinetti
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Use point-of-sale signage to catch customers’ eyes while they’re ordering food to entice them to add to their order. For example, consider promoting dessert items or T-shirts. The key is to be creative. The more innovative and unique your promotion is, the more likely the customer is to buy what you’re advertising. Via Craig Aberle
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Here's a fun way for brands to dole out product samples. As part of its sponsorship of this weekend's NCAA Men's Final Four competition, Coke Zero and Ogilvy & Mather installed a "drinkable billboard" that shoots soda through a massive straw into a public drinking fountain.
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Egg McMuffins aren't just mediocre pastries stuffed with microwaved eggs, bright yellow cheese and ham product. They are a form of tyranny. That, at least, is the upshot of "Routine Republic," a riveting and surreal new Taco Bell campaign from Deutsch.
robosheauk's insight:
Amazing advert by Taco Bell who have just gone and punched McDonalds squarely on the nose. Really well filmed and looks a little like George Orwell's 1984. Are you part of the routine republic? Looking forward to the response. If you find clowns scary this won't help!
Brian Yanish - MarketingHits.com's curator insight,
March 25, 2015 11:25 AM
This ad features a great use of imagery. Did you watch the full video?
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Discovering what’s trending on Twitter can be a challenge. Do you check in on a list of thought leaders every morning? Search for keywords using Twitter’s advanced search? Tune into your timeline? Via Ivo Nový
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In order to maximize the boundaries of your business, you should have Creative Advertising Ideas. Such kind of ideas not only grab attention but draw positive
Hanah Fadrigalan's curator insight,
March 23, 2015 2:36 PM
In advertising, let your ideas run wild. The wilder the imagination, the better. Let your uniqueness shine.
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This McDonalds & Apple "Big Mac" Ad is a parody created by Myounis. It kind of makes you wonder if Apple would ever associate it's brand with McDonald in real life- likely not, but fun to imag
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Curated by robosheauk
Award-winning advertising junkie. Subtly charming zombie aficionado. Movie buff. Coffee scholar. Web Trailblazer #socialmedia #socialmarketing
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