This how to guide by Sylvia Jensen, highlights nine tips to ensure a great content strategy:
Start with the objective
All too often objectives are far-reaching and/or fuzzy
Understand your audience
Don’t lose focus on who will be reading your content and where possible identify personas
Avoid product- and sales-driven content
Create content about what you know, not what you sell
Invest and market your content
Create a unique point-of-view because you are competing with every publisher, bloggers, trade journals, Twitter influencers, and even daily newspapers
Create a content calendar
The content you create should be planned, yet flexible enough to adapt to inspiration
Build a content team
Your colleagues are vital to the creation, distribution and socializing of your content, inspire them to contribute
Recycle your content
Wherever possible repurpose and recycle your content and share across all platforms.
Check this great presentation by Scot McKee on content recycling.[PDF] http://bit.ly/SabzgX
Find a chief content officer
While everyone in a company may be responsible for content, one person needs to be accountable for it
Be interesting
Content marketing is a new strand of marketing DNA. If you lack the skills internally then hire a journalist or a specialty agency to work with you.
By Sylvia Jensen. http://bit.ly/Snc32P
Source. http://bit.ly/Q27jSj
Graphic and B2B Marketing Summit video presentation. http://bit.ly/SadqlR
By Scot McKee. http://bit.ly/SSatGQ
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