The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand …""
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Telecommunications and financial services brands dominated the list because according to Ikalafeng the companies are “catalysts businesses which enable consumers to ..." 
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"The Mumbai-headquartered, publicly-listed textile group holds the worldwide design, manufacturing, retail and distribution rights for the Being Human brand ..."
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"The food company General Mills added language to its website to alert customers that they cannot take legal action against the company if they download coupons, enter a contest or connect with it in other ways ..."
Leona Ungerer's insight:
Our online behaviour may have unforeseen consequences. Follow-up: General Mills pulls new legal policy after consumer uproar.
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"Patrice Francois is co-founder and associate director at Digimind, one of the fastest growing companies in the field of social media monitoring software. The Internet has rewritten the rules for what can be viewed as fact versus fiction ..."
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From
qz
"In the United States, there is a growing divide in the median household income and the thickness of the American paper towel ..."
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"2013 held plenty of successful marketing efforts as well as plenty of flops. We collected a few memorable examples..."
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"In the age of constant social media commentary, all brands are subject to the influence and change of public opinion..."
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'It might sound odd, but the age of geographic expansion is coming to a close. Ours will be the last generation that takes an existing brand to a new international market and grows revenue as a result...'
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"Brands around the world face a significant challenge in understanding new consumer behaviours and patterns of thinking, which are rendering many of the techniques people in the marketing and advertising world used in the past obsolete..."
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A marketing firm discovers the biggest winners and losers in vodka packaging. You might be surprised how well Svedka stacks up against Absolut.
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"Mountain Dew's "Living Portraits" series is one of the most innovative and intricate short-form campaigns of the year. Who'd've thunk it, especially after the brand's high-profile ad missteps a few months ago?..."
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"Diane Charton, managing director of Red & Yellow School of Logic and Magic, a Cape Town-based school of advertising and marketing says living content tells brands stories in compelling ways..."
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"Following the unveiling of Apple’s much anticipated iPhone 6 handset Marketing Week looks at what consumers’ mobile brand choice really says about them ..."
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"Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making a big digital push that extend ..."
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"How to master the art of brand comedy? Well there are many ways to create memorable content ..."
Leona Ungerer's insight:
"Never use humour in poor taste, as this can do a lot more bad than good."
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"Walmart, the US retailer, has been named the world's most valuable retail brand, according to a new report which also highlights retail's increasing focus on the use of digital ..."
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"Do you write about social media tools and platforms? Do you add images to your blog? You need this resource guide to social media brand graphics links ..."
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'Chinese brand Shang Xia, a joint venture with Hermes, works with artisans to produce high-end quality products...'
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"We're just as tired of overly-retouched ads as the next girls, so we've been championing Rag & Bone's DIY Project since it started back in 2011..."
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"Milka invites its French customers to make values like togetherness and welfare come alive in the brand's latest campaign called "Dare to be tender"..."
Mai Lam's curator insight,
March 23, 2014 4:29 AM
Milka, a chocolate brand launched a campaign "Dare to be tender" for its French customers in hopes of promoting the message itself. This is done by taking out the last piece of chocolate and inviting the consumer to choose whether he/she would like to save the last piece for themselves or; send it to someone they care about through a personalized message via micro-site. It is relevant to IMC as it gives an opportunity for the consumer to engage in the campaign and furthermore help with the brand's image.
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"Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10..."
seanhoneycombe's curator insight,
October 1, 2014 8:44 PM
Apple have been destined to be the worlds most valuable brand for quite some years now, jumping from 8th in 2011 to 2nd in 2012, it was always going to happen. A well deserved place in my opinion as they have had such dominance in the market over the years and is "very much the poster child of the marketing community” now days. 
Riley Tuggle's curator insight,
January 12, 2015 9:49 AM
I can definitely believe that Apple passed Coca-Cola as the most valuable brand in 2013 because the company has been raising in fame ever since the original iPods hit the market. Then, iPhones became extremely popular and by this year, 2015, almost everyone has one: from high school students to businessmen. -RT
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"Say hello to Hello Kitty Beer. The Japanese brand that perhaps charmed a 5-year-old girl you know is now selling alcoholic brews with its big-headed cat on the can. (Three words: Hello Kitty beer. Another three: hide your kids.)..."
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"Macy's recently engaged mobile users with a word-association game on Pandora's iPhone application designed to boost brand awareness and promote a one-day sale. "To be successful in mobile, cognition is required, and participation with a brand message is the best way to achieve cognition..."
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'Engaging respondents with interesting measurement tasks. Involving clients with visualizations of actionable findings. Challenging marketing research to provide a theoretical basis for its measurement procedures..."
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