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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"For years, fashion and luxury companies have tried to anticipate and cater to the deep, subconscious desires of consumers. Can neuroscience help? ..." 
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"That's according to new research from Epsilon and The Luxury Institute. An analysis compared 30,000 luxury shoppers to uncover insights, myths and stereotypes of the luxury shopper ..."
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"The power of pictures is emerging as an important aspect of luxury brand marketing, as reports highlight customers being swayed by visual stimulation and brands utilising image-based social networking sites ..."
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"Footwear label Jimmy Choo is targeting affluent women likely to travel this holiday season by pushing its latest cruise 2014 collection via social media and an email campaign..."
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"Footwear label Jimmy Choo is eyeing affluent female consumers with a video for its autumn/winter collection that stars actress Nicole Kidman and evokes a decadent, independent lifestyle..."
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"Many high net worth individuals are happy to engage with companies using online platforms, so why not take advantage?..."
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"According to social analytics company NetBase's most recent Brand Passion Report, Apple ranks second among top luxury brands in the world, behind only Louis Vuitton and ahead of brands such as Chanel, Burberry, Hermes and Gucci ..."
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"Some consumers say they're willing to pay a premium for luxury items because of their first class design and workmanship ..."
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"Footwear label Jimmy Choo revamped its digital presence with a redesigned Web site that features exclusive video, editorials and news-based content to engage consumers on a level that goes beyond ecommerce..."
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"Luxury marketers revamped their voices without losing their core DNA to keep target consumers engaged while attracting new, younger consumers during the second quarter of 2013..."
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"Luxury brands should take a page from technology companies like Apple and adopt 'ecosystem models' to develop new markets, channels and products, advises a recent report by The Boston Consulting Group..."
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"Luxury brands, including Hermès and LVMH, have developed experiential marketing strategies that enable consumers to see at first-hand how products are made..."
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