consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Can an outdoor brand be fashion forward? KEEN's UNEEK footwear defies tradition 

Can an outdoor brand be fashion forward? KEEN's UNEEK footwear defies tradition  | consumer psychology | Scoop.it

"KEEN breaks out of the traditional outdoor brand mold with UNEEK footwear, a sandal/sneaker hybrid that has gained traction among street style trendsetters and outdoor enthusiasts alike. The UNEEKBOT, a robot that creates made-to-order UNEEK footwear in real time, is their latest innovation ..."

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How social media has changed fashion

How social media has changed fashion | consumer psychology | Scoop.it

"The “see now, buy now” direct-to-consumer model evolved on the internet ..."

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The bots are coming: examples from food, automotive, cosmetics and fashion

The bots are coming: examples from food, automotive, cosmetics and fashion | consumer psychology | Scoop.it

"AI is already here, and will only become more prevalent as the technology becomes cheaper ..."

  1. Heston
  2. Kia
  3. Sephora
  4. Tommy Hilfiger
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Buying clothes online gets personal as styling services sign up members

Buying clothes online gets personal as styling services sign up members | consumer psychology | Scoop.it

"Companies like Stitch Fix, Trunk Show and Le Tote are taking market share from other online apparel retailers, reflecting the popularity of online styling and subscription services ..."

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Meet the woman disrupting the African fashion industry with technology

Meet the woman disrupting the African fashion industry with technology | consumer psychology | Scoop.it

"Meet Honey Ogundeyi, the Nigerian entrepreneur behind Fashpa, one of Africa's leading online fashion stores ..."

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Fashion and technology are merging. And it's astounding.

Fashion and technology are merging. And it's astounding. | consumer psychology | Scoop.it

"Fashion and technology are beginning to become more entwined, with multiple big label collaborations ..."

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Bebe, which sells clothing for women, will close all its stores by the end of May

Bebe, which sells clothing for women, will close all its stores by the end of May | consumer psychology | Scoop.it

"Bebe is closing all its stores, the latest brick-and-mortar retailer to get dumped by customers who would rather shop with their phones than their feet ..."

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Instagram's celebrity advertising success | warc.com

Instagram's celebrity advertising success | warc.com | consumer psychology | Scoop.it

"Popular influencers in Malaysia are increasingly using Instagram to shape the way advertising is conducted in the country and the wider region ..."

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How to pronounce everything in fashion

How to pronounce everything in fashion | consumer psychology | Scoop.it

"From luxury brand names to world-class designers, here's how to pronounce everything that matters in men's fashion. At least you can sound like an expert ..."

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Seven can't-miss apps: Glam Scout, Videolicious, 'One More Bounce' and more

Seven can't-miss apps: Glam Scout, Videolicious, 'One More Bounce' and more | consumer psychology | Scoop.it

"This week's list includes an app to help you try out new makeup looks, a travel app and a video app that will make editing a breeze ..."

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Why the fight for plus-size mannequins matters

Why the fight for plus-size mannequins matters | consumer psychology | Scoop.it

"Parson's student Nayyara Chue demanded more plus-size mannequins at her school. Her concerns echo what others like Tim Gunn are saying about the fashion industry: It's turned it's back on plus-size women and that's not OK ..."

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Why are sales suffering at so many women’s stores? They made bad clothes.

Why are sales suffering at so many women’s stores? They made bad clothes. | consumer psychology | Scoop.it

"Consumers have started spending again, but that doesn't mean they'll buy just anything ..."

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Connected clothing: What are the implications for brands and retailers?

Connected clothing: What are the implications for brands and retailers? | consumer psychology | Scoop.it

"Connected clothing is already here. It may not be mature but there's plenty to think about ..."

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Eco-ethical fashion: Sustainable trends to watch

Eco-ethical fashion: Sustainable trends to watch | consumer psychology | Scoop.it

"Eco-ethical fashion. Never heard the term? That’s because it doesn’t exist. Yet ..."

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As brands run from the association, a streetwear backlash has begun

As brands run from the association, a streetwear backlash has begun | consumer psychology | Scoop.it

"As streetwear style -- hoodies, graphic T-shirts, baseball hats, sneakers, etc. -- has moved from the periphery to become the main event in fashion today, more and more brands that fall into the category on paper are running from the association ..."

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Apple glasses are inevitable

Apple glasses are inevitable | consumer psychology | Scoop.it

All of the pieces are coming together for Apple to sell glasses. Using  fashion and luxury lessons learned from selling Apple Watch, Apple will  enter the glasses industry and in the process launch its first product  category designed specifically for the augmented reality (AR) era. While ARKit

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'You can be a bogan and wear Gucci': Why menswear is gaining pace in fashion scene

'You can be a bogan and wear Gucci': Why menswear is gaining pace in fashion scene | consumer psychology | Scoop.it

"Men can now don the latest designer threads without being spurned and that is causing unprecedented growth in the global menswear market, fashion experts say ..."

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How can consumer behaviour change the fashion industry?

How can consumer behaviour change the fashion industry? | consumer psychology | Scoop.it

"Consumer behaviour towards fast fashion must change Fashion is the second most polluting industry on the planet and is having a massive impact on the earth’s resources. The textile production and demands of fast fashion mean that there are severe impacts on natural resources, exploitation of workers and environmental damage through manufacturing, waste and disposal …"

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Amazon's new Echo Look will judge your outfits

Amazon's new Echo Look will judge your outfits | consumer psychology | Scoop.it

"But can a robot really judge fashion? ..."

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The Dunnes Stores face-lift: what else is new in Irish retail?

The Dunnes Stores face-lift: what else is new in Irish retail? | consumer psychology | Scoop.it

"From a revamped Dunnes to indie boutiques, fashion is breaking down walls ..."

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Faster fashion: How making clothes has become like making software

Faster fashion: How making clothes has become like making software | consumer psychology | Scoop.it

"Since the factory days of the Industrial Revolution, the apparel business has built up a planet-spanning supply chain with an enormous global footprint. Today, many... read more ..."

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Is it even possible to sell “luxury” on Amazon?

Is it even possible to sell “luxury” on Amazon? | consumer psychology | Scoop.it

"While much of Amazon's sales volume is in diapers, blenders, and other unglamorous products, the e-commerce behemoth is also a fashion giant. Next year it's expected to become the biggest apparel seller in the US, and it boasts an enviable customer base for higher-end brands: ..."

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Your next pair of shoes could come from a 3-D printer

Your next pair of shoes could come from a 3-D printer | consumer psychology | Scoop.it

"Fashion start-ups are using technology like smartphones and 3-D printing to make custom clothing more affordable, and Silicon Valley is taking notice ..."

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Guy Ritchie has made a 'shoppable' film for Ted Baker

Guy Ritchie has made a 'shoppable' film for Ted Baker | consumer psychology | Scoop.it

"The fashion brand is launching a fully shoppable film for its autumn/winter 2016 collection where viewers can click to shop any item of clothing ..."

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Meet Kate and Andy Spade’s new venture, Frances Valentine

Meet Kate and Andy Spade’s new venture, Frances Valentine | consumer psychology | Scoop.it

"A decade after leaving the industry, fashion's power couple is back and they've got a new name ..."

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