"Jeep's 75th anniversary is going swimmingly, at least in terms of the marketing. The Fiat Chrysler brand ran those two great commercials on Super Bowl 50 ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Alternative names for the Apple computer was Mackster and MacMan ..." 
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"Since Twitter-owned Periscope launched in March, brands have been curious about how to turn livestreaming video into ads ..."
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From
www
"Fashion legend Giorgio Armani explains how he went from a 40-year-old window dresser to the godfather of fashion in a rare in-depth interview with GQ ..."
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"With customer experience increasingly defined by customer service, a new survey has found that three-quarters (76%) of American shoppers view customer service as a 'true test' of how much a brand values them ..."
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"Traditional marketing was built for relevancy and efficiency, but not to generate quality assets. Because of this, the "brand newsroom" trend grew ..."
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"Rather than simply relying on legal enforcement to address the problem of counterfeit goods, brands operating in China should also consider demand-led actions, two academics have argued ..."
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"Burberry chief Angela Ahrendts and designer Sir Jonathan Ive are steering Apple into new territory, where Chinese consumers could be key ..."
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"Google is the brand people talk about most online, but Disney is the one that generates the most love according to a new study ..."
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"Gaga is the face — and photographer — of Shiseido's New Year's ad campaign ..."
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"A look at 10 flat branding / logo design redesign examples from big brands in 2014 and the reasons why ..."
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"Vincent van Gogh needed an incentive. He wanted Paul Gauguin to join him in Arles and together begin a movement there that would galvanise the European art scene. Gauguin, tempted, ..."
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"McDonald’s is offering burgers for cans, while some US residents can score free Ben & Jerry’s ice-cream for trading in violent video games ..." ©
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"Coca-Cola is the first company to pay Twitter to get an emoji ..."
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"Pricing is much more than just saying “How Much”. Are you hurting your brand and your profits by sending the wrong unconscious messaging to prospective purchasers? Would a few pennies lower or higher make a big difference? ..."
Gottfried's curator insight,
July 7, 2015 2:56 AM
Use the wrong digits, create the wrong sound in their heads, have mismatching typography and type sizes and you are heading in the direction of confusing your brand perception. 
Ayu Dita's curator insight,
August 3, 2015 5:41 AM
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"Finnish running brand is bringing back their Aria sneaker ..."
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"Col. Sanders' comeback seems to be part of a bid to revive the lagging brand ..."
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"If someone asks you what your archetype is, don’t worry—it’s not a cheesy pickup line.
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"One day after debuting as a competitor to red-hot streaming app Meerkat, Twitter-owned Periscope has already gotten the attention of brands, which are testing out what they can do with the live-video app ..."
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"Brands looking to enter African markets ought to look beyond the traditional approach and consider segmenting by attitude rather than geography a study has said ..."
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"How can you measure a brand's relevance to today's culture? ..."
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"Bhai's brand will soon retail in South Africa ..."
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"Brands like Amazon, Birchbox and Warby Parker are taking their e-commerce brands to the physical space ..."
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"The ABC7 I-Team uncovered fakes in your Facebook feed and other social media sites. Criminals are using them to try to con you into buying counterfeit goods ..."
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"Ninety-three percent - that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute ..." Via Jeff Domansky
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