consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Scooped by Leona Ungerer
September 21, 2022 4:48 AM
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Why celebrity dating app, Raya, has been called ‘the Illuminati of the Tinder world’

Why celebrity dating app, Raya, has been called ‘the Illuminati of the Tinder world’ | consumer psychology | Scoop.it

"It would appear celebrities, are just like the rest of us. Looking for love or intimacy in a world where the face-to-face meetings are no longer commonplace ..."

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January 2, 2019 1:14 PM
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Top nine digital consumer trends for marketers in 2019

Top nine digital consumer trends for marketers in 2019 | consumer psychology | Scoop.it

"Digital consumer trends are changing faster than ever, making the understanding of trends more important for marketers, advertisers and product managers ..."

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Scooped by Leona Ungerer
January 14, 2018 12:24 AM
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Top seven famous and creative logos depicting movements 

Top seven famous and creative logos depicting movements  | consumer psychology | Scoop.it

"Creative logos are impressive in conveying the message successfully. Famous companies use such creative logos to show their expertise ...."

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Scooped by Leona Ungerer
April 28, 2017 1:32 AM
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Instagram’s growth speeds up as it hits 700 million users

Instagram’s growth speeds up as it hits 700 million users | consumer psychology | Scoop.it

"Instagram has doubled its user base, to 700 million monthly actives in two years, fueled by Stories, web signups and better onboarding on low-end Android ..."

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Scooped by Leona Ungerer
December 29, 2016 12:48 AM
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Forever 21's new website feature is freaking people out

Forever 21's new website feature is freaking people out | consumer psychology | Scoop.it

"Forever 21 just gave its website an upgrade, including some insanely magical pictures that are freaking people out ..."

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Scooped by Leona Ungerer
November 4, 2015 10:20 AM
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Brands that forge an emotional tie are best protected from copycats - Marketing

Brands that forge an emotional tie are best protected from copycats - Marketing | consumer psychology | Scoop.it

"Brands that forge an emotional tie are best protected from copycats, Forging an emotional tie with consumers is one of the strongest ways to protect your brand ..."

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Scooped by Leona Ungerer
March 8, 2015 7:38 AM
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Easy-to-use multimedia editing tools for sales reps

Easy-to-use multimedia editing tools for sales reps | consumer psychology | Scoop.it

"Let's take a quick look at the visual editing tools that will turn your visuals from blah to professional in a matter of seconds ..."

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Scooped by Leona Ungerer
December 19, 2014 10:07 AM
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Durham Distillery's branding is based on stained-glass windows - Design Week

Durham Distillery's branding is based on stained-glass windows - Design Week | consumer psychology | Scoop.it

"Wonder Stuff Studio has designed the visual identity for Durham Distillery, basing it on the city cathedral’s stained-glass window ..."

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Scooped by Leona Ungerer
August 30, 2014 6:44 AM
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Web sites, newspapers blur visual cues of sponsored blogs, native ads - MediaPost Communications

Web sites, newspapers blur visual cues of sponsored blogs, native ads - MediaPost Communications | consumer psychology | Scoop.it

"By year's end, the Web giant had abandoned that coloring for a very faint blue shading that makes it harder to tell the ads apart from adjacent articles ..."

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Scooped by Leona Ungerer
June 15, 2014 1:55 AM
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How to be an educated consumer of infographics: David Byrne on the art-science of visual storytelling

How to be an educated consumer of infographics: David Byrne on the art-science of visual storytelling | consumer psychology | Scoop.it

'Cultivating the ability to experience the “geeky rapture” of metaphorical thinking and pattern recognition ..."

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Scooped by Leona Ungerer
October 29, 2013 1:50 AM
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Weibo vs. Twitter - Rice Paper Media

Weibo vs. Twitter - Rice Paper Media | consumer psychology | Scoop.it

Learn the main differences between China's Weibo and Twitter, and what it reveals about its users..."

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Scooped by Leona Ungerer
February 23, 2019 12:37 AM
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2019 social media image sizes cheat sheet

2019 social media image sizes cheat sheet | consumer psychology | Scoop.it

"Social media can be a lot of fun… but it’s also a competition. Every day, millions of users log in to social media sites to connect with family, friends,..."

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Scooped by Leona Ungerer
November 22, 2018 12:46 PM
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The uses and abuses of six-second ads

The uses and abuses of six-second ads | consumer psychology | Scoop.it

"In today's ever-changing media landscape, staying abreast of new tactics or platforms like six-second ads is crucial to success ..."

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Scooped by Leona Ungerer
October 6, 2017 12:30 AM
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Ninety awesome ideas for visual content marketing [infographic] - Havain

Ninety awesome ideas for visual content marketing [infographic] - Havain | consumer psychology | Scoop.it

"The brain digests the information from visuals 60,000 times faster than text-only content. This infographic helps you find new ideas for your next visual content ..."

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Scooped by Leona Ungerer
March 21, 2017 8:55 AM
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Success tips from Snapchat | warc.com

Success tips from Snapchat | warc.com | consumer psychology | Scoop.it

"Advertisers seeking to make an impact on Snapchat, the messaging app, should keep their content short, fast-paced and ..."

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Leona Ungerer's insight:

Free downloadable guide available 

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Rescooped by Leona Ungerer from Educommunication
June 24, 2016 12:02 PM
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Photos For Work - The quick and safe way to find and cite images for work!

Photos For Work - The quick and safe way to find and cite images for work! | consumer psychology | Scoop.it

"Search now to download properly attributed, Creative Commons photos for work! ..."


Via Manuel Pinto
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Scooped by Leona Ungerer
September 8, 2015 5:16 AM
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Twenty-five brands to follow for visual content marketing inspiration

Twenty-five brands to follow for visual content marketing inspiration | consumer psychology | Scoop.it

"Struggling to use visual content in your social media posts? Don't worry. Here are 25 brands teeming with visual content marketing inspiration! ..."

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Scooped by Leona Ungerer
February 22, 2015 12:15 PM
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Ad of the Day: Comcast beautifully shows how a 7-year-old girl who is blind imagines the Wizard of Oz

Ad of the Day: Comcast beautifully shows how a 7-year-old girl who is blind imagines the Wizard of Oz | consumer psychology | Scoop.it

"Here's an ad that should be a show-stopper during the Oscars on Sunday night. The beautiful 60-second spot from Comcast tells the story of Emily, a 7-year-old girl who was born blind ..."

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Scooped by Leona Ungerer
December 6, 2014 12:42 PM
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The visual science of content marketing and what it means for creatives - The Content Standard by Skyword

The visual science of content marketing and what it means for creatives - The Content Standard by Skyword | consumer psychology | Scoop.it

"Is there a visual science of content marketing? Content creators should learn not only how to capture the eye's attention, but also why ...."

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Scooped by Leona Ungerer
August 25, 2014 4:17 AM
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Instagram offers ad analytics tools : News from warc.com

Instagram offers ad analytics tools : News from warc.com | consumer psychology | Scoop.it

"Instagram, the Facebook-owned photo-sharing network, has announced plans to roll out a suite of measurement tools to help advertisers gain better insights into how their campaigns work with users ..."

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Scooped by Leona Ungerer
February 27, 2014 5:27 AM
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Luxury brands tap visual interest: News from warc.com

Luxury brands tap visual interest: News from warc.com | consumer psychology | Scoop.it

"The power of pictures is emerging as an important aspect of luxury brand marketing, as reports highlight customers being swayed by visual stimulation and brands utilising image-based social networking sites ..."

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Scooped by Leona Ungerer
June 5, 2013 1:25 AM
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How Different Image Characteristics Drive Pinterest Engagement

How Different Image Characteristics Drive Pinterest Engagement | consumer psychology | Scoop.it

"Visual characteristics like textures, colors and presence of faces in images impact social actions such as pins, repins and likes on Pinterest..."

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Leona Ungerer's insight:

Also see Presenting the Scientifically Perfect Pinterest Picture.

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