consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Scooped by Leona Ungerer
February 1, 2015 12:48 AM
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The psychological difference between $12.00 and $11.67

The psychological difference between $12.00 and $11.67 | consumer psychology | Scoop.it

"Consumers are primed to see ".99," but prices that deviate from that format can affect the way they interpret the cost ..."

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Scooped by Leona Ungerer
December 9, 2013 11:07 PM
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The Psychology of Pricing: Customers Prefer Round Numbers

The Psychology of Pricing: Customers Prefer Round Numbers | consumer psychology | Scoop.it

"Business managers may think they’re fooling customers with a $4.99 price tag, but a new study shows most consumers would rather pay $5.00..."

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