consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Scooped by Leona Ungerer
December 29, 2016 12:36 AM
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KFC Japan reveals New Year's box for 2017, seeks total domination over festive period

KFC Japan reveals New Year's box for 2017, seeks total domination over festive period | consumer psychology | Scoop.it

"After making "Kentucky Fried Christmas" a thing, KFC continues to bring out New Year's boxes to compete with traditional osechi cuisine ..."

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Scooped by Leona Ungerer
December 28, 2014 5:26 AM
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Quenching consumers’ thirst for ‘authentic’ brands

Quenching consumers’ thirst for ‘authentic’ brands | consumer psychology | Scoop.it

"Companies are highlighting their heritage as a way to attract shoppers who value ritual and tradition ..."

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