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Real-life consumer psychology – with a touch of technology
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Scooped by Leona Ungerer
July 27, 2023 6:32 AM
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Do rebrands work? An expert answers the burning questions on Musk’s Twitter pivot

Do rebrands work? An expert answers the burning questions on Musk’s Twitter pivot | consumer psychology | Scoop.it
From www.news24.com - July 26, 2023 11:26 AM

"There’s no doubt a black “X” replacing “Twitter” is dramatic, but perhaps that’s the point ..."

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January 27, 2022 6:13 AM
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Hugo Boss rebrands with two new, distinct Hugo & Boss identities - DesignTAXI.com

Hugo Boss rebrands with two new, distinct Hugo & Boss identities - DesignTAXI.com | consumer psychology | Scoop.it
From designtaxi.com - January 27, 2022 5:32 AM

"Hugo Boss now wears more than one hat ..."

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Scooped by Leona Ungerer
May 2, 2019 5:30 AM
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Alibaba Sans typeface offered to businesses looking to rebrand

Alibaba Sans typeface offered to businesses looking to rebrand | consumer psychology | Scoop.it
From www.dezeen.com - May 1, 2019 2:00 AM

"Chinese e-commerce giant Alibaba has released a custom typeface of two fonts, which its partners, sellers and consumers can use free of charge ..."

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January 2, 2019 1:19 PM
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Dunkin', WW and IHOB: Five reasons to rename your company 

Dunkin', WW and IHOB: Five reasons to rename your company  | consumer psychology | Scoop.it
From knowledge.wharton.upenn.edu - October 11, 2018 1:18 PM

"Deciding to rename your company can be tricky, and is often met with varying degrees of success. Two Wharton professors look at the key considerations ..."

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November 5, 2018 11:25 PM
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How 'boring' industries are rebranding to appeal to younger generations 

How 'boring' industries are rebranding to appeal to younger generations  | consumer psychology | Scoop.it
From www.forbes.com - August 30, 2018 8:00 PM

'Companies in traditionally “boring” industries may be fighting an uphill battle to break through the stigma, but untold riches await the companies who can most effectively tap into the psyche of young consumers ..."

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July 11, 2018 5:59 AM
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Here is Absa’s brand new look

Here is Absa’s brand new look | consumer psychology | Scoop.it
From businesstech.co.za - July 11, 2018 5:58 AM

"Absa has overhauled its look, changing its logo and colour scheme to one that has been inspired by Africa, marking the shift from a European-owned financial group to a proudly African firm. ..."

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February 20, 2018 3:34 AM
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It's time to take a fresh look at your brand - Here's how

It's time to take a fresh look at your brand - Here's how | consumer psychology | Scoop.it
From diymarketers.com - February 5, 2018 6:30 AM

"What is a rebrand and when is it time to update your logo? A brief primer on the options for finding and choosing a designer for your logo ..."

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November 16, 2016 7:51 AM
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No better word than 'Further' to really embrace National Geographic's assets and brand: Swati Mohan

No better word than 'Further' to really embrace National Geographic's assets and brand: Swati Mohan | consumer psychology | Scoop.it
From www.exchange4media.com - November 16, 2016 12:23 AM

"Swati Mohan, Business Head, Fox Networks Group and National Geographic India shares more insight into the rebranding, content strategy and marketing strategy for the rebranding ..."

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Scooped by Leona Ungerer
October 25, 2016 1:07 AM
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Google rebrands its Cast application as Google Home

Google rebrands its Cast application as Google Home | consumer psychology | Scoop.it
From phandroid.com - October 24, 2016 5:08 PM

"Google has rebranded its Google Cast application to Google Home in preparation for the release of the new in-home personal assistant ..."

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July 16, 2016 8:07 AM
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You recognize Mastercard. So why is it changing its logo?

You recognize Mastercard. So why is it changing its logo? | consumer psychology | Scoop.it
From www.wired.com - July 16, 2016 7:18 AM

"Consistent branding is one way banks and credit cards build trust with their customers. So why would Mastercard rebrand? ..."

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September 24, 2015 12:16 PM
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Opera rebrands with elegant new identity | Webdesigner Depot

Opera rebrands with elegant new identity | Webdesigner Depot | consumer psychology | Scoop.it
From www.webdesignerdepot.com - September 24, 2015 11:55 AM

"To celebrate their 20th birthday, Opera are launching a new brand identity, the most visually striking element of which, is their new logo. Gone is the ..."

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February 25, 2015 6:06 AM
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Asda rebrand could spark rival action

Asda rebrand could spark rival action | consumer psychology | Scoop.it
From www.warc.com - February 25, 2015 6:06 AM

"UK supermarket chain Asda is refreshing the brand with a new logo and slogan which mirror those of parent group Walmart and which could have a knock-on effect among its rivals, according to observers ..."

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October 11, 2013 1:03 AM
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Miley: Textbook Case of the Inevitable Teen Star Rebrand

Miley: Textbook Case of the Inevitable Teen Star Rebrand | consumer psychology | Scoop.it
From www.adweek.com - October 10, 2013 6:06 PM

"Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone..."

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September 24, 2022 3:20 AM
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Luxury co. pare back their branding in enduring blanding trend 

Luxury co. pare back their branding in enduring blanding trend  | consumer psychology | Scoop.it
From www.thefashionlaw.com - September 22, 2022 1:25 PM

"Axing the cursive stylization and opting, instead, for a more pared back font, is a nod to the enduring “blanding” trend in fashion ..."

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Scooped by Leona Ungerer
October 20, 2021 7:39 AM
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Facebook plans to change company name to focus on the metaverse

Facebook plans to change company name to focus on the metaverse | consumer psychology | Scoop.it
From www.theverge.com - October 19, 2021 10:14 PM

"Facebook plans to change its company name to focus on the metaverse. CEO Mark Zuckerberg plans to discuss it at Facebook Connect on October 28th ..."

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April 20, 2019 5:53 AM
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Carlsberg turns its “probably not the best beer” promise on its head

Carlsberg turns its “probably not the best beer” promise on its head | consumer psychology | Scoop.it
From www.chiefmarketer.com - April 17, 2019 11:01 AM

"Carlsberg's “probably” not the best beer in the world strategy confused customers and sales fell. It has a rebrew and an inspiring story to tell ..."

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November 19, 2018 11:45 PM
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Carlsberg’s ‘simple’ rebrand demonstrates exceptional audience understanding 

Carlsberg’s ‘simple’ rebrand demonstrates exceptional audience understanding  | consumer psychology | Scoop.it
From www.netbase.com - October 11, 2018 1:00 AM

"It’s a tricky thing to rebrand a business – and understanding audience segments makes all the difference in the world. Social media monitoring is an essential part of this process, and it starts well before the tweets mocking an ill-advised redesign go viral ..."

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Scooped by Leona Ungerer
October 3, 2018 12:12 AM
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Weight Watchers plans tech rebrand to take on wellness industry | Life and style | The Guardian

Weight Watchers plans tech rebrand to take on wellness industry | Life and style | The Guardian | consumer psychology | Scoop.it
From www.theguardian.com - September 24, 2018 2:13 AM

"Under the name ‘WW’ the US-listed firm hopes to broaden its appeal as diets begin to wane ..."

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February 28, 2018 10:41 AM
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Johnnie Walker reaches out to female whisky fans | WARC

Johnnie Walker reaches out to female whisky fans | WARC | consumer psychology | Scoop.it
From www.warc.com - February 28, 2018 10:36 AM

"Johnnie Walker, the most popular blended Scotch whisky in the world, plans to launch a rebranded version in the US that features a stylised woman on the label in place of its famous “striding man” logo ..."

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February 2, 2017 11:11 PM
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McDonald's to challenge Starbucks with 'posh' coffee

McDonald's to challenge Starbucks with 'posh' coffee | consumer psychology | Scoop.it
From www.telegraph.co.uk - December 7, 2016 6:13 AM

"The McDonald's rebrand is in full swing ..."

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Scooped by Leona Ungerer
October 28, 2016 12:40 AM
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Kodak rebrands with retro-style logo

Kodak rebrands with retro-style logo | consumer psychology | Scoop.it
From www.dezeen.com - October 27, 2016 2:00 PM

"Kodak has rebranded for the first time in 10 years, ditching its typographic logo for a red and yellow version of the marque it used during the 70s and 80s ..."

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September 24, 2016 12:43 PM
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Snapchat reveals its $130 Spectacles and rebrands as Snap Inc.

Snapchat reveals its $130 Spectacles and rebrands as Snap Inc. | consumer psychology | Scoop.it
From thenextweb.com - September 23, 2016 8:00 PM

"Snapchat CEO Evan Spiegel has finally taken the wraps off the company's long-rumored glasses project, Spectacles ..."

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Scooped by Leona Ungerer
May 1, 2016 11:08 AM
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Rebranding NASA for a new space age

Rebranding NASA for a new space age | consumer psychology | Scoop.it
From www.fastcocreate.com - May 1, 2016 6:55 AM

"On the eve of the Orion launch, NASA is re-thinking how it engages the public and disseminates information. In the process, it's modeling ..."

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April 12, 2015 9:03 AM
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Rebranding NASA for a new space age

Rebranding NASA for a new space age | consumer psychology | Scoop.it
From www.fastcocreate.com - April 12, 2015 8:54 AM

"On the eve of the Orion launch, NASA is re-thinking how it engages the public and disseminates information. In the process, it's modeling how ..."

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January 1, 2015 1:55 AM
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Apple rebrands apps once labeled ‘free’

Apple rebrands apps once labeled ‘free’ | consumer psychology | Scoop.it
From www.myajc.com - January 1, 2015 1:37 AM

"Now, you just “GET” them ..."

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