consumer psychology
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Real-life consumer psychology – with a touch of technology
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Scooped by Leona Ungerer
April 29, 2023 12:36 PM
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Why Rolexes are so expensive: Discover the luxury brand

Why Rolexes are so expensive: Discover the luxury brand | consumer psychology | Scoop.it
From www.businessinsider.com - April 29, 2023 7:30 AM

"Discover why Rolex watches are so expensive and how the company became the top luxury watch brand in the world ..."

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Garnet Sewell's curator insight, April 30, 2023 4:37 PM
This is pure definition of yesterday price is not todays price. The idea of being ble to purchase  a Rolex for $3000 must be remarkable.
jhportillo02@gmail.com's curator insight, May 10, 2023 6:40 PM
When you think of Rolex you associate the brand with exclusivity, prestige, and luxury. Some of the most expensive time pieces in the world are produced by Rolex, their target market is people with a lot of wealth.
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Scooped by Leona Ungerer
December 22, 2016 11:27 PM
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Emerging luxury brands: Can they compete with the old guard?

Emerging luxury brands: Can they compete with the old guard? | consumer psychology | Scoop.it
From knowledge.essec.edu - December 22, 2016 9:44 AM

A"shok Som, Prof., Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, shares his recent study of emerging luxury brands and focuses on the conditions and competencies required for their success ..."

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August 25, 2019 4:33 AM
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Luxury brands want to attract Chinese consumers. But why do they keep getting it so wrong?

Luxury brands want to attract Chinese consumers. But why do they keep getting it so wrong? | consumer psychology | Scoop.it
From www.forbes.com - August 23, 2019 8:00 PM

"A major first step for any brand seeking success in a particular market, is to know that market ..."

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