consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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July 20, 1:50 AM
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Starbucks wanted to be the ‘third place.’ Now it’s speeding you out the door | CNN Business

Starbucks wanted to be the ‘third place.’ Now it’s speeding you out the door | CNN Business | consumer psychology | Scoop.it

"Years ago, some people would spend hours at Starbucks. Today, it’s a takeout counter. At many Starbucks locations, you’re lucky to find anyone sitting down ..."

Niklaus Schwenker's curator insight, July 21, 2:52 PM

Niklaus Schwenker

 

Confirming however yet again that we all remain in awe of the broad variety of third places available to those that live in Europe and anywhere else where the human experience is prioritized in development. People, families, and society need free and natural spaces to come together.

johnson's curator insight, August 10, 2:07 PM
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May 14, 3:07 AM
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At Disney World, adult visitors increasingly mix remote work and play

At Disney World, adult visitors increasingly mix remote work and play | consumer psychology | Scoop.it

"As remote work becomes more standard, social media posts about working remotely from inside Disney World theme parks have been on the rise ..."

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December 30, 2021 1:03 PM
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Selling cars, plus coffee, tea, or a fancy dinner - The New York Times

Selling cars, plus coffee, tea, or a fancy dinner - The New York Times | consumer psychology | Scoop.it

"Automakers are building “brand experience centers” to pitch their vehicles to consumers without the hard sell of a showroom ..."

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November 5, 2020 10:00 AM
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Red Bull takes annual dance competition to TikTok

Red Bull takes annual dance competition to TikTok | consumer psychology | Scoop.it

"Known for hosting in-person events in dozens of cities worldwide, the energy drink has shifted focus to digital experiences that accommodate homebound consumers ..."

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March 21, 2020 1:25 PM
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The Coronavirus is making Instagram more intimate

The Coronavirus is making Instagram more intimate | consumer psychology | Scoop.it

"I’m lonely. Please let me look at your face ..."

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December 27, 2019 1:22 PM
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Ten fashion trends to end with 2019 - Evewoman

Ten fashion trends to end with 2019 - Evewoman | consumer psychology | Scoop.it

"As we cross over to a new year, a new decade actually, what better way to address some fashion topics? ..."

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March 16, 2019 12:41 PM
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Functional foods attract health-conscious consumers

Functional foods attract health-conscious consumers | consumer psychology | Scoop.it

"More consumers — 58% — ranked a balanced diet as a top way to proactively manage health than physical exercise (57%), taking supplements and vitamins (47%) and periodic medical checkups (46%) ..."

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December 25, 2018 1:20 AM
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How Tinder changed dating for a generation

How Tinder changed dating for a generation | consumer psychology | Scoop.it

"When Tinder became available to all smartphone users in 2013, it ushered in a new era in the history of romance ..."

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December 2, 2018 2:02 AM
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Why younger consumers are cause for concern in alcoholic beverages category  

Why younger consumers are cause for concern in alcoholic beverages category   | consumer psychology | Scoop.it

"Millennials and Gen Z are drinking less alcohol than the generations that preceded them ..."

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October 3, 2018 12:12 AM
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Weight Watchers plans tech rebrand to take on wellness industry | Life and style | The Guardian

Weight Watchers plans tech rebrand to take on wellness industry | Life and style | The Guardian | consumer psychology | Scoop.it

"Under the name ‘WW’ the US-listed firm hopes to broaden its appeal as diets begin to wane ..."

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August 9, 2018 12:28 PM
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Growing popularity of facial hair leading to falling razor sales

Growing popularity of facial hair leading to falling razor sales | consumer psychology | Scoop.it

"Consumer research shows men increasingly want to portray 'a laid-back look'. Many guys also believe facial hair is popular, authentic, and attractive ..."

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June 7, 2018 5:03 AM
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Spotify puts itself at the centre of culture | WARC

Spotify puts itself at the centre of culture | WARC | consumer psychology | Scoop.it

"Spotify, the streaming service, has ambitions to tap into the growing presence of audio in people’s lives and to establish a unique cultural position for itself and the brands that advertise with it ..."

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March 18, 2018 2:55 AM
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Thirty things that have disappeared as malls across America have died 

Thirty things that have disappeared as malls across America have died  | consumer psychology | Scoop.it

"Arcades, playgrounds, and appearances from pop stars like Avril Lavigne used to be common at shopping malls. Not anymore ..."

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July 4, 9:53 AM
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Beer giants lifting nonalcoholic space with ‘non-compromising’ launches: Athletic CEO

Beer giants lifting nonalcoholic space with ‘non-compromising’ launches: Athletic CEO | consumer psychology | Scoop.it

"Just five years ago, top brands were absent from the market. Today, Blue Moon, Guinness, Corona, Heineken, and Bud offer no- and low-alcohol versions of their popular brews ..."

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June 4, 2022 1:15 AM
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Beyond kombucha: Why energy drinks are bougie now

Beyond kombucha: Why energy drinks are bougie now | consumer psychology | Scoop.it

"Sugar and caffeine is out, neuroberries and fungi are in..."

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December 15, 2021 12:33 AM
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'Diet' soda is disappearing from store shelves

'Diet' soda is disappearing from store shelves | consumer psychology | Scoop.it

"As you make your way through the soda aisle, you may notice a lot less of the word "diet" than you used to ..."

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March 30, 2020 12:56 AM
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To appeal to today’s youth, it’s all about the brand’s social message

To appeal to today’s youth, it’s all about the brand’s social message | consumer psychology | Scoop.it

"Speaking to the tribes: from the MeToo movers and shakers to the gamers  ..."

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February 20, 2020 4:33 AM
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South Africans spend close to R500 million on streaming subscriptions - IT News Africa -

South Africans spend close to R500 million on streaming subscriptions - IT News Africa - | consumer psychology | Scoop.it

"The use of video and music streaming services is rising significantly as South African consumers continue to look for ways to be entertained at a fraction of the usual cost ..." 

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August 2, 2019 12:21 AM
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Transforming your brand experience for Gen Z consumers

Transforming your brand experience for Gen Z consumers | consumer psychology | Scoop.it

"From defining an authentic brand muse to enabling on-demand accessibility across physical and digital touchpoints, here are three steps to align with the lifestyles of today's younger consumers ...".

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February 17, 2019 2:49 AM
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Online dating isn't a game. It's literally changing humanity.

Online dating isn't a game. It's literally changing humanity. | consumer psychology | Scoop.it

"More interracial marriages, more class divisions? The surprising effects of all that swiping left or right ..."

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December 8, 2018 12:26 PM
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Greeks moving away from Med diet, survey finds

Greeks moving away from Med diet, survey finds | consumer psychology | Scoop.it

"The eating habits in Greece have been sharply influenced by the financial crisis and global nutritional trends ..."

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October 24, 2018 6:49 AM
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Why Korean cosmetics are going global | WARC

Why Korean cosmetics are going global | WARC | consumer psychology | Scoop.it

"First it was Korean pop, then Korean soaps, now it’s K-beauty –Korean cosmetic products and regimes –that are going global ...".

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August 12, 2018 3:21 AM
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Here's how much the Miss America pageant has changed throughout the years 

Here's how much the Miss America pageant has changed throughout the years  | consumer psychology | Scoop.it

"This year brought the end of the swimsuit and ball gown portions of the competition, but how did we get here? Miss America has a long, controversial, and volatile history, and we can only imagine what its future holds ..."

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July 5, 2018 4:05 AM
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What’s killing big American beer? « CBS Boston

What’s killing big American beer? « CBS Boston | consumer psychology | Scoop.it

"More Americans are putting down Buds and Coors, instead grabbing wine, liquor, Corona and Michelob ..."

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March 30, 2018 2:28 AM
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Exclusive: Aaron Judge signs deal with Adidas

Exclusive: Aaron Judge signs deal with Adidas | consumer psychology | Scoop.it

"Aaron Judge is the newest prominent young baseball player to join Adidas ..."

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