consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Scooped by Leona Ungerer
January 9, 2018 12:40 AM
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McDonald's CMO bullish on tiered value menu amid competition 

McDonald's CMO bullish on tiered value menu amid competition  | consumer psychology | Scoop.it

"McDonald's is using traditional marketing and quick social media pushes to launch its new $1 $2 $3 Dollar Menu ..."

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June 28, 2015 2:07 AM
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Why is Apple so embarrassed by games?

Why is Apple so embarrassed by games? | consumer psychology | Scoop.it

"It’s time for the company to stop telling people interested in games to ‘write a book’ if they want to make art ..."

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June 29, 2014 11:00 AM
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The legal loophole of advergames: How ads disguised as video games are impacting today’s youth

The legal loophole of advergames: How ads disguised as video games are impacting today’s youth | consumer psychology | Scoop.it

"Last fall, we witnessed what select tech press called “one of the most successful marketing campaigns in history.” To promote its Food with Integrity campaign, Mexican fast food giant Chipotle developed an arcade-style mobile game that guided users ..."

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September 14, 2013 7:21 AM
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The Psychology Of A Fanboy: Why You Keep Buying The Same Stuff

The Psychology Of A Fanboy: Why You Keep Buying The Same Stuff | consumer psychology | Scoop.it

"None of us want to admit it, but chances are we’re all fanboys in some area. Whether it’s a particular brand of software, a gadget or a political leaning, we often rally behind companies and ideologies without even realising it...."

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August 7, 2013 1:35 AM
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10 Epic Tech Battles Fought on The Internet

10 Epic Tech Battles Fought on The Internet | consumer psychology | Scoop.it

"The Internet is the single most liberating force today where knowledge spread and ideas flourish. Such freedom, however, comes with a price..."

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December 19, 2016 11:21 PM
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Toys: Photographer documents 100 years of iconic must-have toys and games

Toys: Photographer documents 100 years of iconic must-have toys and games | consumer psychology | Scoop.it

"Featuring timeless classics from the yo-yo and the slinky, board games Cluedo and Mousetrap, to childhood companions in the form of Stretch Armstrong ..."

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Rescooped by Leona Ungerer from Consumer and technological trends in China
November 2, 2014 3:39 AM
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The fascinating psychology behind free-to-play mobile app games

The fascinating psychology behind free-to-play mobile app games | consumer psychology | Scoop.it

"If you've ever played a free-to-play game like Candy Crush, Plants vs Zombies 2 or Clash of Clans and defied the "free" part by parting with your cash, don't be ..."

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September 21, 2013 1:36 AM
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The Surprisingly Long History of Nintendo

The Surprisingly Long History of Nintendo | consumer psychology | Scoop.it

"Believe it or not, the history of Nintendo goes all the way back to 1889. And before you ask--no, they were not selling Mario figures carved from wood..."

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September 5, 2013 1:32 AM
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Who Stole Lego’s Market? « The Ghoshal Blog

Who Stole Lego’s Market? « The Ghoshal Blog | consumer psychology | Scoop.it

"If you are a fan of disruptive innovation, here is a great story for you.

It’s about a crime committed in Ystad in Southern Sweden, which anyone who is a fan of Scandi-noir will know is the home town of Kurt Wallander, a fictional detective created by Henning Mankell...

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