consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Scooped by Leona Ungerer
November 23, 2019 12:39 AM
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Is the idea of "brand" constant or evolving?

Is the idea of "brand" constant or evolving? | consumer psychology | Scoop.it

"A brand used to be what we told you. Today, it is what consumers tell each other. A brand used to be what we told you. Today, it is what consumers tell each other...."

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Scooped by Leona Ungerer
September 11, 2016 9:40 AM
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Forget your Ps; mind the four Ms of marketing

Forget your Ps; mind the four Ms of marketing | consumer psychology | Scoop.it

"Al Ries writes that it might be time to think beyond product, price, place and promotion ..."

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