One in three young social media users are influencers | consumer psychology | Scoop.it

"Roughly one third of U.S. social media users ages 16-34, or 25.5 million people, is a “social creator” or social influencer, according to a new study from Yahoo, Deep Focus, Shareablee and Ipsos, which breaks this huge group down into three sub-groups based on their level of experience and expertise ..."