"Do you know what Apple's oh-so-ubiquitous logo looks like? Do you really? UCLA psychologists asked 85 undergrads to draw the Apple logo from memory, and only one got it right. The rest of the results are hilarious and incorrectly lopsided ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Help consumers overcome mental barriers to reading that requires effort. Provide content that shocks, intrigues, fascinates, and compels them to read ..."
Leona Ungerer's insight:
"There is more to cognitive ease than just being put in a good mood. Cognitive ease results from the clarity and legibility of the information display, the familiarity of the tone associated with content, and the promise of more effortless and pleasant content." 
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Scoop.it!
"Initial findings from one of the largest cognitive science experiments ever conducted have shown that mobile games can be used to reliably address psychology questions, paving the way to a better understanding of how cognitive function differs across populations ..."
Scoop.it!
"Macy's recently engaged mobile users with a word-association game on Pandora's iPhone application designed to boost brand awareness and promote a one-day sale. "To be successful in mobile, cognition is required, and participation with a brand message is the best way to achieve cognition..."
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