BTS member Jungkook caused Prada jackets, Wangta toothbrushes and Downy detergent to sell out   | consumer psychology | Scoop.it
From www.scmp.com - January 28, 2021 7:00 PM

"Just the sight of BTS’ ‘golden maknae’ in proximity to anything – from a US$2,300 Prada jacket to everyday laundry detergent and even a toothbrush – is enough to clear shelves and web stocks in a flash ..."