consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Scooped by Leona Ungerer
June 26, 2018 8:26 AM
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The best science-based tips to build an unforgettable brand identity 

The best science-based tips to build an unforgettable brand identity  | consumer psychology | Scoop.it

"How do you design a great logo or write a great tagline? Find out how to create a truly great brand identity, based on the most interesting research and studies ..."

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Scooped by Leona Ungerer
April 2, 2016 8:06 AM
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How colour is used by the biggest brands

How colour is used by the biggest brands | consumer psychology | Scoop.it

"The psychology of colour and how big companies have taken advantage of it is a popular subject. This infographic summarizes how brands use colour ..."

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Scooped by Leona Ungerer
January 21, 2018 5:21 AM
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Emerging trends in branding for 2018: Transparency, authenticity, and the 80’s 

Emerging trends in branding for 2018: Transparency, authenticity, and the 80’s  | consumer psychology | Scoop.it

"Listing small business trends for branding in 2018 to refresh your brand in the upcoming year ..."

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June 29, 2015 8:00 AM
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How branding is inseparable from consumer perceptions and sales - Food Dive

How branding is inseparable from consumer perceptions and sales - Food Dive | consumer psychology | Scoop.it

"Consumer perceptions are tied directly to sales, and the right branding is key to how food companies can shape those perceptions for the better ..."

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