consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Scooped by Leona Ungerer
September 23, 2017 12:58 AM
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Branded in memory

Branded in memory | consumer psychology | Scoop.it

"The logos of global corporations like Apple, Starbucks, and Foot Locker are designed to create instant brand associations in the minds of billions who see them every day. But how accurately can we remember the features and colors of these famous symbols? ..."

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Scooped by Leona Ungerer
September 17, 2016 11:53 AM
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When brands and iconic landmarks merge | Thinking | Landor

When brands and iconic landmarks merge | Thinking | Landor | consumer psychology | Scoop.it

"Strong brands find unique ways to reach new audiences. Peter Knapp discusses when brands and iconic landmarks merge to create strong brand associations ..."

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