"Through this approach, customer journey mapping can uncover what role the brand plays in peoples’ lives and optimize the customer experience ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Brand Intimacy can help marketers modernize their approach toward appealing to consumers, writes Mario Natarelli and Rina Plapler ..." 
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"Finding innovative ways to appeal to millennials is certainly not a new challenge for retailers, but H&M is setting out to create a brand where appealing to this lucrative demographic is built into its DNA ..."
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"Running a brand's social media can be rough. You've got to research, plan, write, create, monitor, curate, respond, and more! How can anybody accomplish all that and still have a life outside of work? Lucky for you and me, there's a lot of great tools out there that were built with the express purpose of helping you become a …"
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"Having a pulse on your social networks takes more than monitoring. That's why social listening is critical to tracking conversations around your brand ..."
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"Exploring new social networks can help you find ways to talk with your customers or team members and discover new places to promote your brand. It will also help you ..."
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"Jessica Alba’s The Honest Company has agreed to pay $1.55 million to resolve a class-action lawsuit that accused the brand of using sodium lauryl sulfate (SLS) in its products — an organic chemical …"
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"Marketers need to build trust in the fight against the fake economy, according to a new study ..."
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"The elderly man only wanted a moment away from his dreary life, where he sat surrounded by others counting down the hours while dreaming of past glories. The key to his freedom was simple—a well-worn pair of shoes. Adidas is a major brand with a roster of international agencies .."
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"IKEA is the brand that architects and designers are most interested in, not Apple or Nike, finds our inaugural Dezeen Hot List ..."
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"Remember the days when one marketing approach generally worked pretty well? They’re gone ..."
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"In our current social-media drenched society, coming up with a strategy that works best for your product or brand is all about getting the most possible visibility out of each channel ..."
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"Twitter celebrated its 10th birthday this week, and despite all its problems it has arguably become as important a technical feature of society as the TV or the telephone ..."
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"The brand has recruited some of the world’s most polarising celebrities, from Nicki Minaj to Gucci Mane, to front a new campaign bringing cyber-bullying issues to light ..."
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"Frustrated with the lack of masculine clothing available for women of all backgrounds, Laura and Kelly Moffat created Kirrin Finch to solve that problem. Learn how they launched an apparel line with no experience and what made them take action to build their own company ..."
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"Disney, the entertainment giant, is testing a new prototype retail store in an attempt to “immerse guests in the brand like never before” ..."
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"Here is what you need to know about Estée Lauder's China strategy, which has proven very effective in boosting the brand's sales in the region ..."
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"Which Instagram ecommerce tools can help you run your ecommerce business? And how should your brand be using the platform? Here are a few recommendations ..."
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"Shortly after Gucci was called out for ripping off iconic bootleg artist Dapper Dan, the brand has been accused of plagiarizing yet again. This time, the accusations come from two separate artists, who both noticed a striking similarity between their work and items in Gucci's most recent cruise ..."
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"Heineken, the Dutch brewer, has launched a zero-alcohol version of its flagship lager product as the brand aims for a global leadership position in a fast-growing category ..."
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"A relationship / brand is built or damaged by every single interaction that the company has with its customers ..."
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"With computer vision technology getting advanced by day, brands no longer need to build focus groups to conduct market research ..."
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"It is #NationalCoffeeDay, and, since we are in Seattle, it would be strange not to talk about Starbucks. The brand has not just been transforming itself for the ..."
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"America is a worldwide brand of sorts, but it doesn’t carry the same connotations everywhere ..."
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"When CVS Health announced two years ago it will no longer sell or stock tobacco-related products, it was a game-changing move for the Woonsocket, R.I.-based brand, one that even received accolades from first lady Michelle Obama ..."
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