"A recent news story flagged up how wine brands are out of touch with their audience, says Oli Flower of Reprise: consumers want simplicity, yet the category fuels confusion ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Whether at home, in a coffee shop or in the workplace, our surroundings also have a big impact on where and when we choose to savor the moment. Although personal preferences may differ, we all recognize the range of factors that influence our purchasing decisions when it comes to coffee. …" 
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