consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Scooped by Leona Ungerer
November 30, 2017 4:03 AM
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Brand activism works for Ben & Jerry's | WARC

Brand activism works for Ben & Jerry's | WARC | consumer psychology | Scoop.it

"Ice cream brand Ben & Jerry’s has partnered with local activists to help Singapore tackle climate change in an initiative that also helped to enhance its brand purpose ..."

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June 26, 2017 1:53 AM
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A prison without guards: Changi Prison's adoption of technology

A prison without guards: Changi Prison's adoption of technology | consumer psychology | Scoop.it

"As Singapore moves towards being a Smart Nation, the Singapore Prison Service is also keeping up with the times. In this exclusive report, Channel ..."

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September 8, 2014 10:18 AM
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Survey to examine Singaporean habits to cut growing food wastage - Channel News Asia

Survey to examine Singaporean habits to cut growing food wastage - Channel News Asia | consumer psychology | Scoop.it

"... Commissioned by a working group formed to look into reducing food wastage, the survey will try to capture both qualitative and quantitative data on ..."

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Scooped by Leona Ungerer
September 22, 2017 12:54 AM
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How Amazon pulled off its biggest Prime Now launch ever

How Amazon pulled off its biggest Prime Now launch ever | consumer psychology | Scoop.it

"Amazon sold three times the volume of goods on launch day in Singapore, compared with its launch in Seattle, its home city .."

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September 19, 2016 3:53 AM
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WhatsApp, Facebook lead Singapore

WhatsApp, Facebook lead Singapore | consumer psychology | Scoop.it

"Messaging app WhatsApp has achieved near universal penetration in Singapore, with 97% of residents using it and 86% saying it is their most used app, a new report has shown ..."

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May 5, 2014 1:11 PM
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Seventy percent of Singapore’s consumers say online shopping can be overwhelming

Seventy percent of Singapore’s consumers say online shopping can be overwhelming | consumer psychology | Scoop.it

"Havas Worldwide’s latest study revealed key gaps in the demand and offer of online shopping in Singapore ..."

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