consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Scooped by Leona Ungerer
November 18, 2017 2:45 AM
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Amazon’s exclusive deal with Calvin Klein is about much more than underwear

Amazon’s exclusive deal with Calvin Klein is about much more than underwear | consumer psychology | Scoop.it

"For the first time, Calvin Klein is bypassing department stores to sell its newest underwear exclusively on Amazon this holiday season, the Wall Street Journal reports ..."

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Scooped by Leona Ungerer
October 27, 2015 12:17 PM
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Tech-adoption cycle excites Calvin Klein - Warc

Tech-adoption cycle excites Calvin Klein - Warc | consumer psychology | Scoop.it

"Calvin Klein, the fashion brand, believes the technology-adoption cycle can represent a meaningful guide for achieving modern marketing success ..."

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