"Logo redesign can be a tricky business when it comes to high-profile brands. We look at five companies that nailed it through smart, brave design work ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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From
wwd
"Gabrielle Rein discusses why Millennials are important, and how brands are wooing them ..." 
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"Do you recognize Burberry's distinctive plaid on sight? The British company assumes that most clothing shoppers do, and has filed a lawsuit against JCPenney for using a similar plaid in scarves and ..."
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"Britain’s largest luxury label by sales was sharply criticized for the practice, which had been justified as a move to preserve its “brand value.”..."
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"In June he appeared in a major fashion editorial for Vogue China. And now the eldest son of footballer David and fashion designer Victoria - is working it from the other side of the lens ..."
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"Kissing someone across the globe has never been more real. With Burberry and Google’s newly-launched sweet little idea to spread some love across the globe in a more personalized way, you get your own kiss imprint to send on to your loved ones (say goodbye to generic images of a kiss!)..."
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