consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Scooped by Leona Ungerer
April 20, 1:47 AM
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Apple's rebranded Apple Ads shows renewed focus on advertising

Apple's rebranded Apple Ads shows renewed focus on advertising | consumer psychology | Scoop.it

"Apple’s rebrand of its search ads business to Apple Ads suggests the tech company is gearing up for a more concerted move for ad dollars ,,,:

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Scooped by Leona Ungerer
June 30, 2019 6:32 AM
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Latest Apple ads carry message of caring for consumers and the planet [Video]

Latest Apple ads carry message of caring for consumers and the planet [Video] | consumer psychology | Scoop.it

"The latest Apple ads carry messages aimed to showing the company caring for both consumers and the planet.There are three short video ads, each just 16 seconds long, and you can watch each of them below … Each video was posted to Apple’s Australian YouTube channel, and will likely be added to its..."

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