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Scooped by
Leona Ungerer
January 5, 2017 11:23 PM
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"At the start of Audi Spain's "The Doll That Chose to Drive," a row of Barbie-esque dolls in the pink section of a toy aisle apply makeup, perform ballet and push a baby stroller ..."
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Scooped by
Leona Ungerer
October 19, 2016 11:52 AM
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"A long time ago, in a hospital far, far away … Duracell returns to the Star Wars universe today, launching a holiday-themed tie-in to Rogue One: A Star Wars Story ahead of that film's release in December ..."
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Scooped by
Leona Ungerer
September 25, 2016 10:57 AM
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"Pizza Hut has a lot to brag about, but it's way too humble to do so ..."
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Scooped by
Leona Ungerer
September 13, 2016 9:27 AM
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"A dark diner in Anywhere, USA. A writer chasing his invisible muse. A tree set aflame in the midst of a desert ..."
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Scooped by
Leona Ungerer
July 25, 2016 1:13 PM
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"We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he's appeared, avenging his ancestors, as the Grim Reaper) ..."
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Scooped by
Leona Ungerer
July 19, 2016 2:29 PM
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"This is the story of an adventurous little suitcase that heads to Heathrow Airport in London, makes it through security relatively unmolested and falls in step with another cute carryall on the same journey ..."
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Scooped by
Leona Ungerer
May 17, 2016 12:11 PM
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"Most of us know IBM's Watson as a threat to humanity's dominance of Jeopardy and the AI successor to a machine that similarly dethroned chessmaster Garry Kasparov ..."
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Scooped by
Leona Ungerer
September 5, 2015 10:41 AM
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"This isn't the kind of makeup tutorial you see every day ..."
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Scooped by
Leona Ungerer
July 6, 2015 1:12 PM
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"Coca-Cola has toyed with its packaging once again, this time to join the global movement for equality and tolerance—by removing its own label off its products to promote a world without labels and prejudices ..."
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Scooped by
Leona Ungerer
March 1, 2015 3:32 AM
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"Facebook, in its advertising, used to get all caught up in lofty and tortured metaphors for friendship. But its latest ads—gritty, immediate, powerfully evocative—show how far the social network has come in grounding its message in more relatable truths ..."
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Scooped by
Leona Ungerer
February 8, 2015 7:22 AM
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"Dogs and cats living together. Mass hysteria! The latest ad for Google's Android is hysterical, and adorable, as it features various pairings of different animal species playing and frolicking with each other ..."
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Scooped by
Leona Ungerer
May 24, 2014 2:37 AM
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"Turkish Airlines is known to the advertising world mostly for its goofy, fun-loving, insanely popular ads with Kobe Bryant and Lionel Messi ..."
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Scooped by
Leona Ungerer
April 19, 2014 2:56 AM
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"Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think ..."
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Scooped by
Leona Ungerer
December 18, 2016 12:33 PM
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"Wherefore art thou, iPhone 7? Here's a charmer for the digital scrapbook ..."
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Scooped by
Leona Ungerer
October 18, 2016 12:25 AM
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"There are things we just don't see—remote places under the sea, in the savannah or covered in snow, whose joys, dramas and tragedies we aren't privy to ..."
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Scooped by
Leona Ungerer
September 23, 2016 2:24 PM
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"Most folks won't be floored by these brief, humorous Pine-Sol vignettes. But that's probably OK with the venerable brand, which set out to display its versatility and show viewers that its grease- and stain-fighting action works on lots of household stuff, not just floors ..."
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Scooped by
Leona Ungerer
August 4, 2016 1:37 PM
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"Most of us take clean clothes for granted. But the sad truth is that some people simply can't afford to go around with spotless—or even unstained—attire every day ..." ©
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Scooped by
Leona Ungerer
July 24, 2016 8:01 PM
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"The world's national anthems come together to form a song of international unity in Samsung's latest Olympics spot. From Leo Burnett Chicago and Leo Burnett Sydney, the new TV and digital spot does more than just promote the Samsung Galaxy S7 Edge ..."
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Scooped by
Leona Ungerer
July 18, 2016 6:16 PM
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"The athletes gathering next month in Rio may be dazzling spectacles of human achievement, but getting there took a lot of ugliness. A new Olympic ad from Gillette tackles a familiar angle on sports-themed marketing—the grueling road to greatness ..."
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Scooped by
Leona Ungerer
March 31, 2016 12:36 AM
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"Some advertisers have grown increasingly inventive with print media in recent years ..."
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Scooped by
Leona Ungerer
August 31, 2015 7:56 AM
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"Forsman & Bodenfors has found a clever way to insert a safety feature into GPS satellite navigation: Have the app switch to a child's voice near schools, day-care centers and other areas where children are likely to be present ..."
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Scooped by
Leona Ungerer
June 11, 2015 12:26 AM
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"Grey London does a top-flight job of capturing the intensely personal nature of running and growing a business in "Lift," a 90-second film for HSBC ..."
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Scooped by
Leona Ungerer
February 22, 2015 12:15 PM
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"Here's an ad that should be a show-stopper during the Oscars on Sunday night. The beautiful 60-second spot from Comcast tells the story of Emily, a 7-year-old girl who was born blind ..."
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Scooped by
Leona Ungerer
September 30, 2014 1:06 AM
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"Starbucks wants to help you with your communication problems. Just spend more time sitting in one of its shops talking to a real live person instead of text messaging ..."
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Scooped by
Leona Ungerer
May 20, 2014 12:35 AM
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"It's one of the oldest, hoariest tricks in the book: using snippets of dialogue from films and TV shows out of context, so the characters appear to be surprised or impressed by something you're promoting—that cable movie marathon this weekend, or ..."
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