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Real-life consumer psychology – with a touch of technology
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Scooped by Leona Ungerer
July 21, 2019 11:12 PM
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Aldi champagne ad ‘misled consumers’, watchdog rules

Aldi champagne ad ‘misled consumers’, watchdog rules | consumer psychology | Scoop.it
From www.thedrinksbusiness.com - July 17, 2019 8:17 AM

"Aldi has received a rap from the Advertising Standards Agency, which said its Christmas ad comparing its own-label champagne with a leading champagne brand sold in Tesco misled consumers ..." 

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May 31, 2016 11:50 PM
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Cutting alcohol ads in sport sends the right message to youngsters

Cutting alcohol ads in sport sends the right message to youngsters | consumer psychology | Scoop.it
From theconversation.com - May 31, 2016 10:22 AM

"Removing alcohol brands as sponsors of sports events could help reduce the trend of young people drinking ..."

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June 13, 2018 1:36 AM
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MTN sticks it to Vodacom in new advert

MTN sticks it to Vodacom in new advert | consumer psychology | Scoop.it
From mybroadband.co.za - June 12, 2018 1:35 AM

"MTN took aim at Vodacom in its latest “SA’s best mobile network” advertisement ..."

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November 30, 2014 12:10 AM
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Oreo stumbles with vlogging

Oreo stumbles with vlogging | consumer psychology | Scoop.it
From www.warc.com - November 30, 2014 12:10 AM

"The sensitive issue of how to signpost native advertising has claimed a high-profile victim as the UK's Advertising Standards Authority (ASA) has ruled that a number of vloggers failed to clearly tell viewers their videos were in fact part of a campaign for Oreos ..."

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