The ability to engage with millennials online via Facebook and Instagram is one of the most important marketing channels. According to the Social Media Examiner, marketers need to connect with the millennial audience through experience. Identifying market segments and adapting product / service offers is instrumental in effectively engaging with consumers. Find out more. 

Facebook Messenger has teamed up with a number of travel brands to offer unique features to consumers when travelling on holidays. Live check-in, group video calls and inspiration from live bots have completely transformed the travel experience. Find out more.

If you’re debating the power of social media for branding, here’s more proof that it matters: About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever.

In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result.