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Scoop.it!
People say "non-profit" all the time to discuss their favorite charity. But we also see the term "not-for-profit" being used. What's the difference, and why ... 
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Scoop.it!
It’s about more than reducing price, and it’s not only for big corporates.
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Scoop.it!
Pam Kohl, executive director at Komen North Carolina Triangle to the Coast (Komen NCTC), a Susan...
Diane Mensinger's insight:
It is a problem similar to the use of the ‘Pink Ribbon’ that surfaced because of the amount donated to the charitable organization is so small. It became known as ‘Pink Washing’ by corporations who wanted the benefit but wanted to limit the potential costs. It is remains an issue that marketers must address as they try to match their corporate brands with their corporate and philanthropic goals.
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