Business Improvement and Social media

I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.

Why follow links are a turn-off when it comes to Google search.

Avoid Using Follow Links in Sponsored Posts

In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.

Capaloff explains the rules that Google has set forth and how they calculate your PageRank.

Here's what caught my attention:

• Using a follow link can negatively impact your website's ranking in search results. Google refers to these as "link schemes," and you don't want your blog associated with these.

• In some instances a website can be completely removed from Google's index if they include follow links. The company who has paid you can also be penalized along with you.

• A penalty might appear anywhere from a few months to a year later. It rarely happens right away, but will catch up with you eventually.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/ITMA309sA7T

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I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content curation plan.

Focus on engaging your audience with a solution and strong call to action.

How to Use Effectively Publish Content

Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.

Sharma explains the basics of content planning that stands out to your community.

Here's what caught my attention:

• Look for previously published content to find at least 5 top keywords for your article. Recommended tools are ahrefs and Buzzsumo.

• Define your topics early on and then brainstorm. Answer the where, what, why and how for your readers.

• It's important to optimize not only your content, but your images as well. This will then help you to optimize your keyword choices.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/TFbV3099Qkm

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I selected this article from Curatti written by Tom Jager because it shows you great tools to improve your content marketing strategy.

Increase awareness for your brand with the use of content tools and apps.

6 Winning Content Marketing Tools

In order to improve your reach you need to have the right strategy and resources. I agree that if you'd like to attract an interested audience your business should first produce great content.

Jager provides the six top tools and apps to help make your content strategy become successful.

Here's what caught my attention:

• Stay up to date on the latest trends in your industry with Trendspottr. Use this tool to find influencers, hot hashtags, and the right content at the right time for your community.

• Once you attract new subscribers the next step is to nurture them through email. MailChimp a powerful email marketing automation tool that has a user-friendly interface for the best functionality.

• You don't need to have design skills to create great graphics for your blog posts. Canva makes it very easy to create professional images in an easy-to-use format.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/ZdyS308N5uH

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I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content with keyword research.

Create a monthly action plan for your articles with the right keywords.

How to Use Keywords Effectively

Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.

Sharma explains the basics of content planning through keyword research.

Here's what caught my attention:

• Narrow down your focus to ten keywords that you would like to see ranked high on Google. Take a look at what is already showing up in the #1 spot.

• Go to Google and research titles, descriptions, and H1 tags. This will give you insights into your competitors' rankings and which organic keywords they are using.

• After conducting research you should have at least 50 keywords on your list for your brand. The next step is to formulate long tail words that fit your niche and copy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/lca9308qPhB

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This article on Curatti written by Jan Gordon features Part Two of the best our contributing writers in 2016.

Here's what's highlighted

Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with.

In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of requests for us to curate around great Infographics – something we’ve also been happy to bring to our readers.

Ultimately, the way we have evolved, we owe a debt of gratitude to each and every one of our contributors and supporters. Let’s not forget all of the great writers who gave us permission to republish their articles. The list of those names reads like a who’s who of established thought leaders, and will be published at the end of this retrospective series.

For now, we will present you with excerpts from one article by each contributor who has posted 2 or more articles this year. There are so many, we must break this into 3 parts.

Before and after each excerpt, you’ll find links so that you can read the rest of the article, if you desire. Some very interesting and helpful stuff here!

Read the full article to get the scoop from 8 featured authors on Curatti.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead Image: 123rf

Read more here: http://ow.ly/FvcE307q8ZL

I selected this article from Curatti written by Jenn Herman because it covers how to attract more subscribers through social media.

Use social media to increase your email subscribers and influence.

How Email Goes Hand-in-Hand with Your Marketing

If you run a blog then you know how important it is to build a large list of subscribers. I agree that in order to reach more people you should include social media in your strategy.

Herman explains several ways to leverage your community and attract more subscribers.

Here's what caught my attention:

• Include a message and optin on your Facebook profile on your Page. Use a professional, eye-catching image and profile photo to attract attention.

• Take advantage of live video and attract an audience in real-time. Be sure to include a strong call-to-action at the end of your broadcast.

• Host a contest or giveaway with a dedicated sign-up page that directs your social media community to your website. Include beautiful images and/or videos to make your message stand out.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Fb18306tAPp

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Derek Miller because it provides insight into how to increase your audience with curated content.

Use re-publishing methods to draw in more readers.

Curated Content Can be Effective in Building Your Community

You can keep your audience interested and engaged by curating articles on your blog and on social media. I agree that combining your content into easily digestible resources will help it spread a lot farther over multiple channels.

Miller explains the different types of curation and how to be most effective in reaching your readers.

Here's what caught my attention:

• Curating content connects your brand with influencers and diversifies your message. It also helps you save time and money on creating original articles.

• Go beyond republishing content, and look for opportunities to build relationships with the original publisher..

• Find out which platforms your readers are most active on. Focus your publishing there for the best response rate.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/SVmU306i1yP

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I selected this article from Curatti written by Ron Sela because it explains creative ways your business can publish content that stands out.

Understand what drives people to act on whatever type of content they read from your business.

Write Blog Posts That Stand Out And From the Rest

Presenting an idea with audience intent will determine its effectiveness. I agree that in order to get noticed you need to understand what your buyers want.

Sela shows us that we need to find the right keywords that line up with what your audience is looking for online. Find a way to craft your content with the reader in mind.

Here's what caught my attention:

• Consider keyword metrics like search volume and conversion rates. Ask yourself things like; how many people use the keyword ”HP laptop discounts” and buy HP laptops?

• The main goal of great content is to grab the reader's attention. Understanding their needs is essential, but you must also dig deeper and find our more about buyer behavior.

• It's important to publish with the right publications to reach your target audience immediately. This requires that you create high-quality content that will be noticed by influencers.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

Read full article here: http://ow.ly/yrpx306b2QD

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Alice Elliott because it provides insight into how to improve your blog posts with a great headline.

The purpose of your headline is to draw in and hook your readers.

How to Create an Attractive Headline

You can keep your audience interested and engaged by writing catchy titles. I agree that this will help attract more attention to your blog blog posts.

Elliott explains the different types of headlines and how to be most effective in reaching your readers.

Here's what caught my attention:

• Craft your headlines to be relevant, suitable to your audience, and relatable. Use attractive wording that stimulates curiosity.

• You should convince the reader that your content is a must-read and better than other articles out there. Headlines should recognize and relate to your audience's needs.

• Offer a solution, secret, or success strategy that will make a difference in your reader's life. Be honest with your promises in your post.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/2lIb309eJ23

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I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create effective content as a guest blogger.

Why content marketing is really about establishing trust and leadership in your niche.

Publishing With Originality and Intent

Each article you publish should reflect your brand and help your readers. I agree that your posts should not be just about repurposing old content but instead offering a fresh perspective people will want to read.

Capaloff explains how to best approach your content marketing strategy for guest blogging opportunities.

Here's what caught my attention:

• It's important to know who your audience is before crafting your content. Add something original instead of just a sales message or promotion.

• Go beyond writing in just one style. Longer articles are great, but substance should count more. Avoid using fillers just to add more words.

• Research first whether your topic has already been covered on other blogs. This will help you gauge the level of interest and who is writing about that topic.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/ySNb308RCpp

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In our latest Curatti interview, Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!).

She happily borrows from the old saying:

"My overnight success took me 10 years to build”

She added, though: “I made all the same mistakes as everyone else”.

Traffic Generation Café is her second blog. While working on her first, she realized that it’s not only about content creation, but also where the audience is coming from.

Traffic Generation Café came from this, using the lessons from the first effort.

Not a Natural Born Writer

Surprise! Ana used to hate writing, and admits it doesn’t come naturally to her.

The reason is really simple, and she found it easy to overcome.

At the time she broke into blogging, the prevailing style was ‘over-writing’. Using flowery wording, people would add language beyond what was needed in order to get the point across. And being that Ana thinks in a more bulleted manner, this was difficult for her. She basically had to be someone other than herself in order to write.

She encourages people to shed their online personas when writing, as she shed hers. And always write to your niche! In all likelihood, you will write to your audience anyway, as your mindset is geared towards that niche. So, write as you speak. Simply, write whatever comes out of you, then edit down from there. Keep the words you need to get your point across and maintain the attention of your readers. It’s the opposite of over-writing!

Boomerang Marketing

The real point of this interview was for Ana to introduce people to her Boomerang Marketing system. It revolves around layers of content repurposing, with, in Ana’s case, an emphasis on Slideshare.

Her system is a great traffic generator. I’m not going to tell you everything that was discussed, because then you wouldn’t need to watch/listen to the video!

The interview is very vibrant and fast moving.

Watch the video here.

I selected this article from Curatti written by Shelly Kramer because it explains how to find out whether your brand's content has been hijacked.

Protect your valuable blog posts from piracy.

How to Stop Content Theft

As a business it's important to know whether your hard work is being used in an unethical manner. I agree that it's important to find out whether your content is being used in order to preserve your brand reputation.

Kramer shows how to gather the right information on your blog posts in order to protect them.

Here's what caught my attention:

• The Internet makes it easy to steal content in an age of curation. It's okay to do if you get permission and leave an attribution.

• In order to find out whether your articles are being used by someone else you can use some handy tools. Google Alerts and Copyscape are two good ones to start with.

• You can prevent content theft if you are using WordPress with various plugins like Copyright Notice and Yoast SEO. Alternatively you can hire a professional to set up safety measures for you.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/e0lP308aWjW

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Artykuł o tym jak zapobiegać kradzieży contentu. 

This article on Curatti written by Jan Gordon features Part One of the best our contributing writers in 2016.

Here's what's highlighted

Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with.

In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of requests for us to curate around great Infographics – something we’ve also been happy to bring to our readers.

Ultimately, the way we have evolved, we owe a debt of gratitude to each and every one of our contributors and supporters. Let’s not forget all of the great writers who gave us permission to republish their articles. The list of those names reads like a who’s who of established thought leaders, and will be published at the end of this retrospective series.

For now, we will present you with excerpts from one article by each contributor who has posted 2 or more articles this year. There are so many, we must break this into 3 parts.

Before and after each excerpt, you’ll find links so that you can read the rest of the article, if you desire. Some very interesting and helpful stuff here!

Read the full article to get the scoop from 10 featured authors on Curatti.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead Image: 123rf

Read more here: http://ow.ly/Wwec307cZDk

I selected this article from Curatti written by Mark Preston because he explains the meaning of blogging SEO, and how this applies to visibility.

Useful tips that will greatly improve your business content strategy.

How Your Blog Can Rank High on Google

Your business or personal blog can be used to attract a targeted audience for better search engine rankings. I agree that understanding how this process works will enable you to produce better content that Google will take notice of.

Preston explains how your social network and shares can build a strong presence online.

Here's what caught my attention:

• A blog strategy focused on SEO is different from inbound marketing. The results are much slower with the latter and focus only on the website.

• Bloggers who post at least 15 times a month may receive the most traffic, but not the most in quality. It is better focus on one outstanding piece per week.

• The length of a blog post should be as long as it needs to be depending on the topic. This can range anywhere from 300 words to 5,000 words.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/t6cC306C4Sn

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Gloria Kopp because it shows you how to create content that people will want to engage in and share.

Make your blog articles more appealing to your readers with helpful tools.

Great Content Grows Influence and Attracts Sales

A catchy headline and original content are essential to attracting an audience online. I agree that in order to be effective in reaching your audience you need to take advantage of the right resources.

Kopp provides tools you can use to make your content strategy more effective.

Here's what caught my attention:

• If writer's block is standing in your way then you can get a little help from Blog Title Idea Generator. This resource will help you start creating original ideas with a list of relevant topics to start from.

• You don't have hire an expensive editor to provide an overview of your copy. With Writefull your business can get suggestions for improvements and increase your credibility.

• It's important to mix up your content and keep your audience engaged. Videos are a good way to do this, and WeVideo can help you create a professional look that is informative and entertaining.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Ayc8306qYrp

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Susan Gilbert because it provides the best resources that will help you build a successful content marketing strategy.

Build a larger audience and increase visibility with better content.

12 Tools to Build a Blog Online

When it comes to building more leads and sales you need to have build authority in your niche with compelling copy. I agree that taking advantage of the right resources will help you become more successful.

Gilbert recommends the best tools and apps that are the most commonly used for content marketing. You will be able to better reach your community who will want to share your articles.

Here's what caught my attention:

• Find out what how your content is performing while keeping track of the latest trends with Content Launch. You can use this tool to both organize and produce articles for your readers.

• Gather the latest news to share with your community with ContentGems. This smart resource provides ideas along with targeted keyword search and filters.

• Create a story of your brand with Slidely. Share your content on social media and produce a promo piece for your business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/yvy8306fz8s

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4 helpful tools around a specific area of your business.