Business Improvement and Social media

Do you know the history of social media? Think we'll remember Facebook in 20 years? This detailed timeline is a must-see.

 

Social media began decades before the Facebook era. It started, more or less, with CompuServe and Arpanet back in 1969. A couple years later, the first-ever email was sent.

It has evolved over the past few decades into a powerful tool, as seen in this social media history timeline. With so much that’s happened over the past few decades, we can only guess what’s coming next for social media.

Via Lauren Moss

A new infographic based on statistics published by the Huffington Post lists 100 of the most fascinating figures from 2012, focusing on Facebook, Twitter, Pinterest, Instagram & Google+.

 

More than 1 million websites integrated with Facebook since the beginning of 2012. with a reported 80% of users preferring to connect with brands via the social site. With 23% of people checking their accounts five or more times a day, it's hard to miss an advertising opportunity.

Rival social network Google+ could become real competition, garnering 625,000 new members every day of last year. Of those millions of people, active users reportedly spend more than 60 minutes a day across Google products, averaging 12 minutes per day with Google+.

Meanwhile, micro-blogging site Twitter held its own last year. The average user tweeted 307 times over the course of 2012...

 

See more social media statistics and figures at the infographic.

Via Lauren Moss, Brian Yanish - MarketingHits.com

Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.

 

If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.

Via Lauren Moss