Business Improvement and Social media

I selected this article from Curatti written by Andy Capaloff because it explains how to understand your customers from their perspective.

We need to provide the same level of customer service that we would want to receive.

Improve Your Customer Relationships

In order to be a successful business we need to reach our customers where they are at. I agree that you can create a better experience by understanding their needs and desires.

Capaloff explains how to get into the minds of your customers by putting yourself in their shoes.

Here's what caught my attention:

• Ask yourself the same questions a customer would ask. Things like, "would you buy from you?" and "do your own employees with discounts make purchases from your company?"

• We are ultimately selling to people, and so we need to humanize our brand. That means we take care of the buyer before and after the sale.

• The customer experience is important no matter what size your business is. Make it easy for them to make a purchase with a helpful attitude.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Good post on what makes a brand shareable on social media

Good post on what makes a brand shareable on social media

I selected this article from Curatti written by Megan Arevalo because it explains how customer opinion can increase your business sales.

Most online shoppers will read a review first before making a buying decision.

Improve Your Sales with Online Reviews

Feedback has the power to make or break a sale for an online shopper. I agree that in order to be successful you need to encourage positive reviews.

Arevalo explains how to leverage customer opinion in your favor.

Here's what caught my attention:

• A positive review can help improve your search engine ranking and boost your business up to the top pages of Google. This provides customers quick access to your business online.

• About 68 percent of millennials prefer online reviews to advertising. Authentic and positive feedback can increase your business sales by as much as 18 percent.

• A good review can encourage customer engagement. This is due to the fact that they will be more willing to take another step with your business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Paolo Fabrizio because it explains how to use social customer service to better connect with your customers.

Integrating digital channels can help you improve your sales and customer relations.

Make Better Connections Through Social Customer Service

You can nurture your customers each and every day. I agree that you can reach them through specific platforms and technology.

Fabrizio shows you several ways to improve your social customer service with mobile and other social channels.

Here's what caught my attention:

• The use of smart phones has changed the way buyers interact with businesses. Mobile makes it faster and more comfortable to get the answers we need.

• Your brand can't afford to to waste time and money on the wrong digital platforms. It's important to carefully choose the best one for your business before taking on too much.

• Leverage live video events to answer your customers' pressing questions. This increases brand awareness and spreads the word about your business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.

Improve your open rates by catching the reader's attention.

Send Out Emails That Get Opened

You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.

Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.

Here's what caught my attention:

• Tell a recent story your business experienced. Point out what you learned and how it changed your approach. People are drawn to transparency.

• Write about something simple that the reader can do right away. For example, a ten minute workout that they can begin now.

• Provide a hint about a new product release. Building anticipation makes great content and increase your sales once you launch your product.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.

Interacting with your customers takes attention to all digital channels where they are active.

Establish a Successful Social Customer Service System

Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.

Fabrizio shows you several ways to improve your customer service on social media with the right platform.

Here's what caught my attention:

• Create a plan of action before choosing a platform. This enables your business to make the right decisions at the right time -- especially when a team is involved.

• When looking at various services you will want to take a look at their capabilities. This includes omni-channel support, in-depth analytics, and whether is it fully scalable.

• There are a few things that are essential when choosing a social customer service platform. Things such as CRM integration, tasks allocation, sentiment interactions tracking, and more.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Timothy (Tim) Hughes because it provides insights on how to best approach buyers through persona marketing.

Many potential customers do not make a purchase decision due to a lack of information and too much confusion about a product or service.

How Persona Marketing Affects Your Bottom Line

People respond when we listen and help solve their problems in a clear and effective way. I agree that businesses need to understand what their leads are looking for and why in order to better reach them.

Hughes explains what exactly persona marketing means from the customer's perspective.

Here's what caught my attention:

• Selling today is about social -- this means that businesses need to connect with their audience and engage them in conversation. It's people who make decisions -- not companies.

• Top performing sales agents use both research and social media to reach their prospects. These people are change makers and influencers who are looked up to as a trusted source.

• It is not persona marketing that is to blame for a lack of interest. Businesses can mislead or confuse their potential customers through a lack of information and attention.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.

Improving customer service online is beneficial to growing your business.

Better Social Mobile Customer Experience

Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.

Fabrizio shows you several ways to improve your customer service strategy through social mobile.

Here's what caught my attention:

• Interactions over social/mobile have gone up over the last few years. This has raised the bar on customer expectations as far as the speed of response and resolutions.

• It's important to know which social networks your customers are engaging in the most. This includes what type of device they use such as a laptop, tablet, phone, ect.

• Do not underestimate instant messaging apps for customer service. According to a report by Software Advice 75 percent of adults aged 35-44 in the U.S. look for support via their mobile devices.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.

You can reach your prospects through a better understanding of why customers make a purchase.

Exploring the B2B Buyer Journey

The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.

Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.

Here's what caught my attention:

• B2B companies have to come to the realization that they are living within their own digital bubble. This includes over-reliance on activity-based data intelligence.

• Digital transformation is felt mostly in channels and distribution. For example, the way consumers purchase a book is now far different than in the past.

• Cloud-based platforms are now affecting how people take action and make decisions. A new virtual dependence is emerging merging users and buyers into one.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Paolo Fabrizio because it explains how to answer your customers the right way online.

Some words can "add fuel to the fire" when it comes to engaging in customer service.

Improve Your Customer Communication

You can answer your customers with the right response. I agree that you can foster better relationships by using the right wording.

Fabrizio shows you several ways to improve your online communication for better feedback and results.

Here's what caught my attention:

• Take responsibility of handling an issue even if the person is not actual customer. Help them to take action and then follow up with them.

• Go the extra mile when it comes to a making a purchase -- even if the product is not currently available. Do whatever you have to do the help the experience become a positive one.

• Instead of just explaining a policy try to find an alternate solution. There may be something better for the customer to take advantage of.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Patrick Foster
 because it explains the difference between B2B and B2C in eCommerce.

It's important to know how and why customers interact on your business website.

The Difference Between Buyer Journeys and Customers

When building a business in the digital age you need to understand how your prospects are making purchasing decisions and why. I agree that both B2B and B2C play into eCommerce websites.

Foster explains what causes your customers to make a purchase and how to improve your approach.

Here's what caught my attention:

• In B2B purchasing there is always a problem that needs to be solved within a business. Buyers in this situation want to look for the best deal and product or service for their employers.

• A B2C website is usually aimed at capturing the reader's attention right away. The next step is to convince them to make a purchase.

• It takes account management to make a B2B sale work along with relationship management. In B2C it's all about customer service and followup via email. 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/qqty30bnrJ1

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I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.

Make your brand more attractive by humanizing the persona.

Effectively Reach Your Target Market

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

Brenner goes over how to improve the 'likability' factor for your business marketing.

Here's what caught my attention:

• Many people don't trust anyone trying to sell to them. You need to humanize your content in order to reach them in an trustworthy way.

• Talk to your customers in real-time, one-on-one. Answer their questions with helpful advice when they visit your website.

• We are not influenced by celebrities --- we take notes from each other. Encourage your community to make referrals and leave positive reviews.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/TFMX30acBBW

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I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.

Improve your open rates by catching the reader's attention.

Send Out Emails That Get Opened

You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.

Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.

Here's what caught my attention:

• Tell a recent story your business experienced. Point out what you learned and how it changed your approach. People are drawn to transparency.

• Write about something simple that the reader can do right away. For example, a ten minute workout that they can begin now.

• Provide a hint about a new product release. Building anticipation makes great content and increase your sales once you launch your product.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/ny2K309v0f0

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I selected this article from Curatti written by Raymond Morin because it explains the latest results by PR Newswire in their study of CEO credibility.

How business leaders are perceived online today.

The All-Time Low of Trust in Leadership

Most people have come to distrust "the system." I agree that this raises questions on how we can better reach our community.

Morin explains the details of the study and sounds the alarm for business leaders to pay attention.

Here's what caught my attention:

• The public has generally lost confidence in all institutions of society over the last year. This is the case with 20 out of 28 countries.

• Some of the main culprits of mistrust are tax avoidance, overcharging for basic needs, and erosion of quality. There has only been a 7 point increase in the United States in 2016.

• The most credible spokespersons today are the employees. These are the people who spread the company messages and who handle customer service.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/HnQN309q97M

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I selected this article from Curatti written by Martin Shervington because it explains how to successfully connect with your customers.

True marketing today is based on customer service online

Bring More to Your Clients

Being active and involved with your customers is the key to growth in sales. I agree that your business can better provide for them by staying on top of questions and feedback.

Shervington shows you several ways to improve your customer service strategy through relationship building.

Here's what caught my attention:

• When using social listening your business will need to pay attention to both the facts and the emotions of your community in order to be effective in meeting their needs.

• Evaluate your current sales process and how you are following up with your customers. Find out what results this is producing -- more than likely this can be improved upon.

• If your company includes a team or employees make use of their knowledge and expertise. This provides a friendly atmosphere for your clients.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/Q9bV308yFKA

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I selected this article from Curatti written by Bryan Kramer because it provides insights on how human experiences still rule over automation.

Understanding the human experience in the age of technology

Are You Relying Too Much on Automation?

We are experiencing new technological advances like never before. I agree that in order to reach your customers in the digital age you need to connect with them on a human level.

Kramer explains how to make meaningful connections and understand the balance of technology.

Here's what caught my attention:

• We are able to keep in touch with our community even more today online, but we can easily miss personal contact through this. In person meetings are still the best way to reach people.

• We are always on the hunt for more context and meaning. This is necessary to fully understand someone -- these subtleties are not possible with communication online.

• With the rise of chatbots we can lose the art of persuasion. Humans still crave understanding, and knowing that your business is actively listening to them.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/S19n308vJjc

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I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.

Your audience is not only involved in your products -- they are also paying attention to your messaging.

How Digital Marketing Affects Your Customers

Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.

Caruso explains the current state of customer relations in the realm of digital marketing.

Here's what caught my attention:

• According to a study by Accenture, 34 percent of CMO and CEOs reported that their customers were more likely to engage with new entrant competitors. This is because the experience is more positive than traditional businesses.

• Startups breaking into an established market need to pay attention to new and innovative products in order to be successful. This is important if you want to stay relevant to your audience.

• True marketing experiences are specifically targeted and created for your niche audience. These should be a journey that your customer is taken through.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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