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Scooped by
Martin (Marty) Smith
December 26, 2018 5:34 PM
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The tools of augmented analytics will be able to automatically go through data, clean it up, identify data patterns and trends, present them as a visualization or in natural-language narratives such as “50% of web traffic is middle-aged women from US”, and then convert these insights into actionable steps without professional supervision.
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Scooped by
Martin (Marty) Smith
July 11, 2017 8:49 AM
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The Mythical Silver Bullet Dashboard We aren't big believers in silver bullets. The web is too complex and fast for a single solution. The only time that matters online is NOW.
That said, understanding what is happening now can prove TOUGH. If you've ever tried to tease out Google Analytics patterns you know just how tough. Can a dashboard help you know what is important faster? Maybe.
The web creates one central problem - noise to signal ratio. Hidden inside the noise is a pattern, a signal, you need to convert better, to campaign better, to increase engagement and lower costs. Finding that needle can prove daunting.
Needlessly daunting since half the reason we work so hard to understand is our marketing tools suck. They suck so bad we created a company, Curagami, to create new ones. Then we learned just how hard this road, the road to understanding, can become.
Will this new dashboard make a difference? Cut the hype in half and there does appear to be something in there, something buried in its own stack of hay.
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Scooped by
Martin (Marty) Smith
February 9, 2016 3:54 PM
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How To Map Your Homepage This Curagami post shares a simple idea capable of producing big return (why is it simple ideas are the best at producing great ROI we wonder). Map your home page clicks as we did for Moon-Audio.com and you may discover a simple change costing pennies and sure to return dollars (as we did).
See if you can see the problem in the graph above before reading the post: http://www.curagami.com/google-analytics-how-to-map-home-page-clicks/?v=7516fd43adaa
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Scooped by
Martin (Marty) Smith
January 20, 2015 7:52 PM
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This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.
The power of text analytics is now readily accessible through intuitive and openly available software. Running analysis is straightforward enough, as the examples in this article illustrate. However, the prerequisites of impactful insights haven’t changed. Proper problem definition, domain expertise, and stakeholder engagement are key to well-guided mining and actionable output—whether you’re improving a user interface or the broader user experience.
Via Luis Costa
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Scooped by
Martin (Marty) Smith
April 15, 2014 12:37 PM
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Marty Note - 10 BI Trends Business Intelligence is breaking out all over. It is as if we've reached some magic tipping point where things that were hard are not easier and our BI imagination is being sparked as a result. Here are 10 BI trends for this year and next (6 - 20 are from team at http://www.crowdfunde.com )
* Enterprise gets a handle on unstructured "Big Data". * Search Will Improve Dramatically (agree). * Mobility becomes bi-directional (you GET and GIVE via mobile). * Enterprises come to terms with Big Data. * Analytics Tools Vendors see importance of FAST and EASY.
CrowdFunde's Additions
* New Key Performance Indicators helps connect traffic and lead gen to conversion (what we are working on at http://www.crowdfunde.com ). * How Social Media is changing everything become more clear (less search, more mobile and social). * Expect a new flurry of WAZE.com-like crowdsoure apps. * Expect more gamification for engagement and loyalty. * Loyalty becomes LESS fickle as brands discover how to BE online creating community that wins hearts, minds, engagement and loyalty.
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Rescooped by
Martin (Marty) Smith
from Latest Social Media News
January 17, 2014 12:37 PM
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Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights.
Via Lesley Rodgers, Gerrit Bes
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Scooped by
Martin (Marty) Smith
October 10, 2013 8:27 AM
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5 Social Media Analytics Companies You Need To Check Out Search Engine Journal We don't need to remind you on the importance of social media analytics for marketers and businesses.
Google AdWords, Google AdWords News 2013, Google Keyword Planner, Google Keyword Tool 2013
Via themezoom
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Scooped by
Martin (Marty) Smith
July 1, 2013 3:52 PM
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How do my online shop’s marketing channels actually perform? Google AdWords, Facebook advertisements, affiliate sites, partner network – where should I invest my time and money to optimize my ...
I started blogging in 2005, and started checking out Twitter and Facebook in 2007. While these tools have been popular topics for individuals for a while now, companies really didn’t begin to take an interest in social media as a pseudo-business tool till around 2008 or so.
So for five years, social media has been the next ‘it’ thing. But eventually, we’ll all move on to talking and obsessing about something else. Even now, some people are beginning to say that social media’s bubble is about to burst. So when social media is officially no longer the ‘cool kid’ in school, what will take it’s place?
One idea that’s been gaining traction in the last year or so is that of Big Data. In simplified terms, it’s collecting massive amounts of data about a sample (such as your customer base), and then analyzing that data in order to spot trends and characteristics about the customers that you might otherwise miss....
Via Jeff Domansky
The first question you may ask after reading the headline is, how it can be possible that conversions don’t matter. “Conversions always matter. If my website is getting conversions then it is impacting the business bottomline.”
Yes conversions always matter if they are ecommerce transactions. But if your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline. In fact it is more likely than you think. Read more: http://www.seotakeaways.com/analytics-case-study-conversions-dont-matter/#ixzz25alYtQ4K
Marty Note Read this article very carefully and it is helpful. Connecting "soft conversions" to math is a good idea. Every action is related to the math of your P&L. Every action has costs associated with it and every action has benefits. This article from SEOTakeAways is a good step by step approach to connecting soft conversions to money, an important idea.
Connecting soft conversions is important because it protects them. When we value things they are seen as valuable. When we don't value marketing tactics they may easily be swept from the table by well meaning but ignorant managers.
It is easy to be "ignorant" with Internet marketing. Internet marketing is a mystery wrapped in an enigma. The minute you think you've figured something out you are in real trouble (lol). Read this article carefully, connect even your softest conversions to money, track their progress and value them so others may as well and a small part of IM's mystery will be solved.
Via Mario Lanza
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Rather than narrow our definition of impact, we should use metrics to explore richness and diversity of outcomes.
Via Mark E. Deschaine, PhD
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Scooped by
Martin (Marty) Smith
April 27, 2016 11:12 PM
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Cool Use of Google Analytics Reports Do you want to see how social media impacts your business? Discover four ways to use Google Analytics to measure the impact of your social media marketing. @
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Scooped by
Martin (Marty) Smith
April 9, 2015 7:39 AM
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We Added a page on top gamification tools such as SweetToothRewards.com (affordable gamification), Badgeville and Bunch Ball.
We now have pages for our favorite Analytics (just added Marin Software to that list), Content Curation and Gamification tools. We will develop a "gallery" of profile pages on http://www.Curagami.com to share how and why we like THESE tools over others.
What about you? What are your favorite online marketing tools? Email to Martin(at)Curagami.com or tweet using #favtools
Thanks, Marty
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Scooped by
Martin (Marty) Smith
September 2, 2014 10:39 PM
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Book by Alistair Croll and Ben Yoskovitz about using data to build a better startup faster, part of the Lean Startup series with Eric Ries and Ash Maurya from O'Reilly
Marty Note Reading Lean Analytics now and HIGHLY recommend it.
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Scooped by
Martin (Marty) Smith
May 1, 2014 8:25 PM
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Easy to model your Not Provided (or branded) keyword revenue down to where it belongs - the keywords that deserve it if Google was playing fair :).
1. Remaining - Subtract the rest of your keyword revenue from your massive Not Provided total.
2. % Remaining - Divide your "Remaining" or non Not Provided keys into the Remaining total. This gives you the % for each non Not Provided key of the total revenue associated with non Not Provided keys.
3. Allocate - Now multiple your Not Provided total by your % Remaining.
4. Finally ADD your new Allocations by non Not Provided keys to their Google reported income (A + C).
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Suggested by
ODigMa
February 7, 2014 12:53 AM
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ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget. This prese
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Scooped by
Martin (Marty) Smith
October 25, 2013 9:59 PM
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Your ad server should do more than just serve ads. We built adOS to be the fastest, easiest to use platform for managing all your online advertising. It's free to get started!
Rand Fishkin talks about Google's motivation behind their encryption.
Via Robin Good
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Scooped by
Martin (Marty) Smith
July 4, 2013 6:27 AM
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5 Common Business Intelligence (#BI) SEO Mistakes
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Scooped by
Martin (Marty) Smith
June 24, 2013 9:58 PM
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Social Times Data Analytics Startup Topsy Aims for the Local All Things Digital Topsy, along with other similar services, offers a set of professional analytics tools for sale, so that customers can find key data points like influential Twitter...
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Scooped by
Martin (Marty) Smith
December 12, 2012 6:01 PM
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Image: birgerking/Flickr Social media is a treasure trove of insights and useful information, but most people have realized that the path from hype to
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Hell they had me at, "Clean up".