Cool Use of Google Analytics Reports Do you want to see how social media impacts your business? Discover four ways to use Google Analytics to measure the impact of your social media marketing. @
Martin (Marty) Smith's insight:
Great blow by blow of a creative way to use Google Analytics Reports. Too Good.
Top Haiku Decks Haiku Deck is an easy to use cool tool perfectly timed for the visual marketing revolution we find ourselves within. We've created more than 30 Decks, but 11 stand out.
They stand out because they've been viewed more than 101,000 times, have almost 1,000 social shares and are the kind of easy to create content curation helping to define the lean content movement so dear to our friends at Scoop.it (another great lean content / visual marketing tool).
Wouldn't it be great if you could just call up a supercomputer and ask it to do your data-wrangling for you? Actually, scratch that, no-one uses the phone anymore. What'd be really cool is if machines could respond to your queries straight from Twitter. It's a belief that's shared by Wolfram Research, which has just launched the Tweet a Program system to its computational knowledge engine, Wolfram Alpha. In a blog post, founder Stephen Wolfram explains that even complex queries can be executed within the space of 140 characters, including data visualizations.
In the Wolfram Language a little code can go a long way. And to use that fact to let everyone have some fun with the introduction of Tweet-a-Program. Compose a tweet-length Wolfram Language program, and tweet it to @WolframTaP. TheTwitter bot will run your program in the Wolfram Cloud and tweet the result back to you. One can do a lot with Wolfram Language programs that fit in a tweet. It’s easy to make interesting patterns or even complicated fractals. Putting in some math makes it easy to get all sorts of elaborate structures and patterns.
The Wolfram Language not only knows how to compute π, as well as a zillion other algorithms; it also has a huge amount of built-in knowledge about the real world. So right in the language, you can talk about movies or countries or chemicals or whatever. And here’s a 78-character program that makes a collage of the flags of Europe, sized according to country population. There are many, many kinds of real-world knowledge built into the Wolfram Language, including some pretty obscure ones. The Wolfram Language does really well with words and text and deals with images too.
Now THIS is coolest thing I read today. Ever see the great movie 3 Days of the Condor when Robert Redford calls the computer and via a series of commands tracing a phone number. That was COOL. This "tweet-a-program" to control a super computer with 140 characters is awesome.
Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling heartbroken teens. But this creative isn’t all touchy-feely—it’s based on some hard data.
Marty Note I'm tired of the MAN as IDIOT trend. 2014 seems to be a redemption year. Men and dads are leading the charge. For a long time the cardboard "stupid man" populated commercials, movies and TV for far too long.
I get it. The pendulum swings hither and yon, to and fro. Perhaps one of the web's conversational benefits is brands see customers as people instead of "consumers" or "users".
We are neither simply consumers or users.We are people caught in a divine comedy. MEN aren't cardboard stereotypes meant to supply a cheap punchline or a cliche or two. We men are hard working, confused and learning as we go much like our beautiful sisters.
If the web can eliminate nasty yet ubiquitous cardboard stereotypes every man on the planet will be in the web's debt. What great "men are for real" campaigns have you seen this year?
Marty Note - Digital Listening Is Different Cendrine and I are having a great conversation on G+ about the nature of listening online. Cendrine's great post shares TIps and Tools so you can become a tuned online listener.
Great post. Here is what I shared on G+:
Are You Listening...Digitally? Digital #listening is different. Conversations provide nonverbal clues missing online, but online provides other kinds of clues. Online clues are easy to walk by without even knowing you just missed a clue.
Examples of missed online clues abound and include:
* Small Follow Back % (sends "we don't listen" signal). * Pushing only YOUR content (need to act less proprietarily to become or act as an #authority ). * Not curating or rewarding #ugc (User Generated Content). * Not responding to @yourtwitter mentions with RTs and thanks. * Not responding to direct @yourtwitter messages. * Not responding to Twitter DMs in a timely way (can be made worse by not following enough people to be able to DM). * Not being present on a major social net (like +Google+ ). * Not asking questions & then curating response. etc...
Could go on and on, but you get the idea. LISTENING online is different and few do it well.
We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's dis...
Marty Note What is the "science" behind social transmission? Only 7% of SHARES comes online. Vast majority of Word-of-Mouth happens face-to-face. Why do things get talked about and shared?
Half of what is in Tipping Point is WRONG. Focus so much on special people we ignore what is really important - the message. Need to understand the psychology of sharing.
Social Currency Shares story of Please Don't Tell, the secret bar in NYC. http://pdtnyc.com/ Social currency effects how people see us. We like to share things that make us look smart and in the know.
Triggers Why is Rebecca Black's video viral? over 300M views? Why? Triggers are stimulus that make us think about something else. Triggers make products, ideas or memes "Top of Mind". Black, by calling her song Friday, linked to a trigger.
Disneyland gets out viraled by Cheerios because we eat breakfast daily but only go to Disneyland every now and again. Corona has made the beach a trigger.
Coffee with Kit Kat messaging created a great trigger because you drink more coffee than you eat chocolate. By linking Kit Kat to coffee the trigger (coffee) makes people think about having chocolate.
Trojan Horses All stories have a "surprise inside" like Will It Blend. A story or message that carries the brand for the ride.
Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights.
Excellent way to create KPIs for social media. Once you have KPIs you can connect, with a little "magic math", to ROI. Be GENEROUS in your attributions despite what your CFO says :).
Human history is littered with examples of how rebuilding is so much swifter and more complete if whatever preceded it was wiped out. Of course, that has typically come after something very bad has happened.
Martin (Marty) Smith's insight:
Ego vs. No Ego Loved this Curatti.com post by @AndyCapaloff. Any discusses the need to "set free the beers" online, to let what works now dictate our Internet marketing reactions INSTEAD of insisting upon some outdated ideology.
Internet marketing only has one time - NOW. To not accept what is happening now is ego-writing checks you can't afford. I found a solid demonstration of "ego" when an analysis of top 10 online retailers showed most follow back less than 1% of their followers (Is Ecommerce Stuck In The Mud http://curatti.com/is-ecommerce-stuck-in-the-mud/).
Andy suggests finding your accepting mind, the mind you would have if everything was destroyed or you were starting from scratch, is a great way to be as an Internet marketer. Agree!
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO
Created a defined team is one of my favorite social media tactics. By creating a team with a name there is a brand, an identity, that forms the team. This post discusses one of my favorite ways to include customer advocates in your social media marketing by creating a "buzz team".
Martin Anything Brian Solis writes I want to read. The former Forrester analyst Li is no slouch either, so going to buy this book because, as I read on Twitter yesterday, Tweeting is NOT a social business strategy (lol).
There's lots of buzz about Google and guest blogging for links lately. Should we be concerned? Read on to find out...
Martin (Marty) Smith's insight:
Guest Posts - Be Careful of Spammers Found this post confusing UNTIL I watched the video. http://youtu.be/IMxC3wQZOyc
Like anything guest blogging can be taken to extreme or done in a natural way with quality (great comment by Spook SEO on the video.
I like guest posting as a form of BRANDING. I don't suggest or create guest posts for links. When a group in Texas conducted a social media study showing big brands don't respond well that was a guest post that reinforced Atlantic BT's core brand.
I agreed to drive one link back to the author. The "author link:" shouldn't be "payment" as much as a way to follow and read other quality posts by that author. If we were going to do more than an occasional guest post I would develop writer profile pages and link to those (and probably no-follow the link since it just bleeds out Google-juice).
When a "quality" writer writes for your blog they bring their tribe with them. I loved the examples in the video (as if LOL). The key information is if someone approaches you about writing a post be afraid, be very afraid UNLESS they are known for quality non-spammy writing.
First Social Impact Counter There were really only two choices. We could jump off the roof or get busy working on fixing the problem. You see I burned our website Curagami.com all the way to the ground recently despite knowing better.
Knowing better didn't even slow the train (lol) as I share in this Curagami post about developing the first social counter, not jumping off the roof, sticking to our beliefs and giving away as much as possible despite PAIN.
Will let you discover what I mean by "pain" in the attached Curagami post:
What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.
Key takeaways
The types of content you tweet have significant impacts on attracting and keeping followers.Hashtags probably aren't dead.Each tweet that includes an image, has a hashtag, is a retweet, or mentions someone associates with 2-6% more daily followers.
Just as it does with Rand, your account will likely have individualized factors that move the needle for you.You can explore these via Excel! Check your Followerwonk account for a complimentary spreadsheet of your Twitter activity.Don't forget to follow me @petebray so that I can test whether this blog post significantly moves my follower count! :) And let me know what you uncover.
Brilliant big data analysis of Twitter says save your great tweets for the weekday, cut down on URL usage and do include hashtags. Great insight from a pile of Twitter data slapped into shape by an ACE quant.
Hashtags werden in dem Maße problematisch, in welchem das Hashtag Spamming weiter zunimmt. Insbesondere Instagram ist hier ein Treiber dieser unguten Entwicklung und Crossposting.
New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.
Wow, what a day for Invisible Giants. After my Haiku Deck account went down taking the fastest "views" deck we've ever created into the void we received a dramatic lesson in almost every "Invisible Giant" idea discussed.
TIME and the growing importance of "near real time" response was absent. Not anymore (lol). Wrote up what happened today as an example of "Invisible Giant" values and just how our online marketing world is turns on a different axis now.
We're very excited to share this new blog interview with you featuring direct marketing strategist Ted Grigg from DMCG. Ted shares an enormous wealth of knowledge.
Marty Note Pay particular attention to how Ted Helps define FOCUS as MONEY. That strategic alignment is a strength of Direct Marketers (DMers). The highest converting blog online is Schwan's at 46%. Creative isn't bad,but it is clearly not their focus. Ringing the register...is clearly their focus :). Marty
Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.
Why Facebook Sucks For Internet Marketers * The minute you figure something out they eliminate or change it. * They HATE marketers and think we are all spammers.
* There is no "mutual benefit" since minute you figure something that works out they take it away. * Facebook is always about the PROMISE of ROI never actual ROI!
I was excited and ready to give Facebook another chance. I'm reading Gary Vanderchuk's Jab, Jab, Jab, Right Hook and he makes a compelling case for Facebook Sponsored stories. Put the book down and am about to tweet how interesting sponsored stories sounds and I get a Mashable alert that sponsored stories will be eliminated on April 9.
Boy have I been to this rodeo before. As a Director of Ecommerce we spent thousands trying to solve the riddle that is Facebook marketing (we never did preferring to give up instead). Why any IMer would spend time and energy on a platform that clearly HATES US is a strange mystery.
They hate us because we are spammers, stupid or don't get how to be "native' on their platform. The only reason Facebook gets any time or budget is the promise of a billion connected users with an amazing BI overlay. Problem is if the minute you finally find something that works they eliminate then Facebook wins again and we marketers are stupid indeed.
As I point out in this post on GPlus, we are doing our bit. We want to tell great stories, we want to learn how to tell great stories on Facebook and other social platforms. Marketers ARE NOT THE ENEMEY, so please stop treating us as if we are or shame on us for continuing to fund such bad treatment.
With the growth of "niche, targeted and closed" social nets most are prediciting for 2014 maybe we will have new ways so share our stories, new ways to learn from our customers and Facebook can do what it does best - let you share pictures of your children with your parents.
This Haiku Deck and ScentTrail Marketing blog post captures ideas percolating from launching one of the first crowdfunding cancer research platforms (http://www.curecancerstarter.org) l last week.
One of the big Should of Had A V8 moments last week was the realization that the way the new Google set the table does not favor a rebel Rat-Tag army.
Since climbing the latter to AUTHORITY and TRUSTED status now can take years and you will have a giant pissing our your head every step of the way, better to create conversations not website and then inject your conversation into their castles via widgets, apps and white label embedding.
Can a rebel army survive when the new Google swings the machine gun so deliberately and giants are trying to knock rebels to the ground? Yes IF they THINK WEB FIRST and this post should help with that.
What about you? Do you think web first already? How did you get there? What have you changed?
5 Social Media Analytics Companies You Need To Check Out Search Engine Journal We don't need to remind you on the importance of social media analytics for marketers and businesses.
Martin (Marty) Smith's insight:
Excellent post with "new to me" cool tools. Can we ever have enough great analytics tools? Nope :). M
Google+, the world’s second biggest social network, is changing the online landscape.
The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.
Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.
Build your own free social media command center: free tools to listen, engage and respond #infographic #socialmedia
Marty More and more I think the only way to manage the NOWness of Internet marketing is with a real time setup like this.
Put your favorite searhes on one screen, your Online Reputation Management on another and competition on the third then rinse and repeat until you can't miss anything and before you know it the wall if full of monitors (sort of like the Network Operations Center at Atlantic BT will take a picture of that soon).
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Great blow by blow of a creative way to use Google Analytics Reports. Too Good.