Why STORIES Are Sticky
Funny how seductive context can become. I own an amazing TIGER of a bicycle, a Specialized Roubaix SL2, purchased after Martin's…
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Your new post is loading...
Your new post is loading...
|
In this GPlus riff I explain how I was duped for a moment out of telling a great story when we created the @StoryofCancer eBay store (http://www.ebay.com/usr/curecancer2013 ) context can be seductive and I can be stupid (lol).
There are probably a million eBay "power seller" rules I don't understand (and may never), but great analogy based storytelling is at the heart of why teams I've managed made over $30M in online e-commerce.
He who tells the better story wins, a parable you would think I would know by now.