Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights.
Via Lesley Rodgers, Gerrit Bes
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Excellent way to create KPIs for social media. Once you have KPIs you can connect, with a little "magic math", to ROI. Be GENEROUS in your attributions despite what your CFO says :).