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Those who dismiss email marketing are missing its multiplier effect. (Why Email Marketing is King - @HarvardBiz http://t.co/c5zMwvdLox)
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Scooped by
Martin (Marty) Smith
April 26, 2013 4:46 PM
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Scoop.it!
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AGREE Email Marketing Is King
Sure email marketing is under attack from the mobile troops, but as Arthur Huges (http://www.dbmarketing.com/) points out in HBR, Email still rocks profits, engagement and awareness.
Email Marketing Still King on HBR
http://blogs.hbr.org/cs/2012/08/why_email_marketing_is_king.html