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A Bad Experience Can Hurt Your Small Business

A Bad Experience Can Hurt Your Small Business | business analyst | Scoop.it
From www.engage2connect.com - February 21, 2017 10:30 AM
Before you think that your brand isn't in an industry that needs to be concerned with bad customer experience, think again. A bad customer experience is costly

Via Robert Caruso
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Robert Caruso's curator insight, February 21, 2017 10:23 AM
Let’s face it, it’s becoming increasingly difficult to get a new customer into your store or on your website. With the continual changes to digital marketing, user habits and increased consumer expectations, brands certainly have their hands full. But when you add a bad customer experience to these already surmounting obstacles, your business could be shooting itself in the foot.
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Rescooped by michel verstrepen from Business Brainpower with the Human Touch
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What Customers Want: The future of retail in a digital world

What Customers Want: The future of retail in a digital world | business analyst | Scoop.it
From www.the-future-of-commerce.com - January 12, 2015 1:50 AM
When it comes to retail innovation one thing remains constant – customers are continuing to look for convenience, choice, value and an enjoyable shopping experience.

While the department store, discount chain, mall, and big box center may no longer be the most convenient way to shop it doesn’t mean the end of these retail models.

But for those retail pioneers from earlier eras that fail to recognize how digital technology has changed shopper expectations and experiences – such as Sears, JCPenny, Best Buy, Circuit City, Barnes & Noble, Dominick’s Grocery Stores and others – it’s time to adapt, revamp or die.

Via The Learning Factor
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EventumDesign's curator insight, January 15, 2015 9:55 AM

When it comes to retail innovation one thing remains constant – customers are continuing to look for convenience, choice, value and an enjoyable shopping experience.
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