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Academic librarians are exploring new roles in big data, and how they can emerge as campus leaders in helping faculty to acquire, store, retrieve, analyze, and preserve it. Big data is being used in interesting ways, but let’s avoid become victims of “solutionism.” 
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American Libraries Magazine, the magazine of the American Library Association, delivers news and information about the library community.
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Key excerpt...
So it’s perhaps no surprise that Gartner’s 2013 social marketing survey pointed to content creation and curation as the key areas of focus for social marketing organizations—and the most outsourced function. Part of this research is available here to the general public, free of charge.
The rhythm and tempo of social marketing puts extraordinary pressure on marketing organizations that are more accustomed to publishing horizons measured in weeks and months than those measured in minutes and hours. Also, as my colleague Allen Weiner tells us, the expectation for content quality and authenticity has changed dramatically. As Allen says, “speak from the heart or not at all.” Amen. Via Joemktg
Joemktg's curator insight,
April 15, 2013 9:37 AM
This article highlights the fact that there is a distinct different between content marketing and content marketing utilizing social channels. In addition to the differences delineated in the post (click through to review), ongoing management of your social media is required (as opposed to post 'n pray).
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Five years ago, few people had heard the phrase “Big Data.” Now, it’s hard to go an hour without seeing it.
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Big Data, Answers, and Civil Rights Alistair Croll, Lean Analytics The human race is colonizing a second world. We've got two lives: the real, atomic, messy,...
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Big data will transform the world, but issues around privacy and propensity need to be resolved, says Kenneth Cukier (Big data and society - interview with Kenneth Cukier, The Economist http://t.co/VbrjKnEUnn)...
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‘Activity data’ is the record of human actions in the online or physical world that can be captured by computer. The analysis of such data leading to ‘actionable insights’ is broadly known as ‘analytics’ and is part of the bigger picture of corporate business intelligence. In global settings (such as Facebook), this data can become extremely large over time – hence the nickname of ‘big data’ – and is therefore associated with storage and management approaches such as ‘data warehousing’.
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Most libraries now have computer terminals to access the internet. Via Ian Sykes
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We’re operating in an environment where the pace and velocity of change is making it almost impossible to use the past to predict the future, and the sheer volume of data we encounter on a … (RT @KirkDBorne: Ignore #BigData at your own peril!
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The news is full of headlines describing the “rise of big data” and the consequent need for data scientists and “big data” professionals. Yet, as stewards of vast troves of printed and electronic i...
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How can I use analytics to benefit my students? Jisc Inform explores the topic of analytics and looks at the ways in which the data you collect can be used to improve the experience of your students.
Elizabeth E Charles's insight:
Great introduction to analytics
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If you do it right, you'll know more about your customers than you ever dreamed. But be warned ... with great powers comes great responsibility.
Elizabeth E Charles's insight:
A good overview of 'predictive analytics' and how this relates to 'big data'
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EU Watchdog: Data Collection Can't Fly Under 'user Experience' Flag CIO The group cites examples such as health care, mobile communications, smart grid, traffic management and fraud detection, where the analysis of big data could have a positive...
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Big data has gone form the halls of academia and the scientific community to becoming a popular feature in the mainstream press. Big data and what is it used...
Elizabeth E Charles's insight:
Good introduction to what is big data and where the 'library' is with regard to this, and what skills will be required by librarians to get involved in collecting and using big data.
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From
qz
Excerpted from BIG DATA: A Revolution That Will Transform How We Live, Work, and Think by Viktor Mayer-Schönberger, Kenneth Cukier. Computer systems currently base their decisions on rules they have been explicitly programmed to follow.
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Listed here are end-user computer applications intended for use with numerical or data analysis: Add-ons:
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Today, in his first guest post, Matt shares his thoughts about the first OverDrive “Big Data” report that was released about a month ago and that we shared (full text) the other day.
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Blogs and articles yammer on with the benefits of “big data” when in fact they're repeating promises made years ago about the benefits of small data and small analytics. This is old decision support super-sized and warmed ...
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When it comes to actually deriving insight from the trove of data at most organisations' disposal, visualisation is fundamental. Visualisation helps put data into context and bring business cases to life. In many cases, advanced visualisation capabilities allow organisations to glean insights that would be impossible otherwise.
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