The Asian Food Gazette.

Beverage major PepsiCo has taken a major step towards cracking the growing Vietnam market by signing a strategic agreement with Japanese beverage and wellness player Suntory.

PepsiCo’s strategy to localise its Frito-Lay brand in China is ‘crucial’ but will need to be pushed further as it expands into central and western regions, says an industry analyst.

PepsiCo’s investment to localize its Quaker brand in China with traditional herbal medicine fortification and texture adaptations has enabled it to thrive, an analyst says.

PepsiCo is pumping more than 50 new products into India’s dynamic and surging snacks sector but it needs to be sensitive to localised differences to secure stable growth, according to an analyst.

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