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About Television as a Medium
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egta
February 24, 2021 6:21 AM
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Will 2020 – with its ups and downs, its re-shuffling of possibilities and consumer behaviour under the constraints of lockdowns, semi-lockdowns and other curfews – have permanently changed media investment in TV? Or its effectiveness? Virginie Lannevere of Analytic Partners doubts it.
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January 27, 2021 8:12 AM
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TV marketing may have fallen off your radar in recent years - but with most people in quarantine, tv watching has surged and so have the marketing opportunities.
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January 4, 2021 5:49 AM
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TV viewing habits have been upended. Audiences are more likely to watch content by themselves. Dayparts no longer determine platform choice. These changes demand a new approach to TV planning, writes Sky Media’s Sarah Jones.
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from TV Press Review
January 4, 2021 5:50 AM
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Partner content: John Litster, managing director at Sky Media, considers the need for simplification in media and calls on the industry to start making a change.
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from TV Press Review
January 4, 2021 5:50 AM
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TV advertising revenue plummeted as a result of the coronavirus pandemic, prompting broadcasters to slash content budgets and review spending. Tim Dams examines the extent of the decline in ad spend and assesses the likely rate of recovery.
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from TV Press Review
October 27, 2020 8:28 AM
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As the screen-watching landscape continues to change and viewing habits switch, can television - and therefore television advertising - hold its own? The Moon Unit examine the future of 'the hearth of the 20th century'.
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October 14, 2020 11:16 AM
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The amount of time that TV viewers were exposed to ads rose by more than 15% during the height of the Covid-19 pandemic in the UK, despite significant falls in advertising for travel brands, cinema releases and hospitality.
Driven by a 20% increase in TV viewing hours for the weeks following the UK announced “lockdown” measures in mid-March, TV ad exposure rose by 15.6% from 16 March to 2 May, according to analysis from the Advertising Standards Authority.
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October 14, 2020 5:07 AM
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Within a few weeks of seeing 'bleak' forecasts for the end of 2020, buyers and broadcasters expect the TV market to turn a corner this month.
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October 7, 2020 9:44 AM
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Direct to consumer brands are becoming mainstays on TV, and they’re bringing online best practices with them.. From Campaign US
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September 17, 2020 8:47 AM
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With the rise of digital technology, ads have never been easier to skip, block or avoid.
"This is creating advertising that’s impossible to ignore, skip or block — because audiences actually want to watch it. And it proves that advertising is not only still relevant, but it’s going to drive the TV industry’s revenues forward like never before."
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July 23, 2020 11:09 AM
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Inexpensive streaming devices have seen a significant growth in sales during the first part of 2020, with the financial uncertainty caused by the ongoing coronavirus pandemic resulting in a decline for TV sales.
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July 22, 2020 8:02 AM
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Karen Nelson Field: "Our latest cross-platform work, in partnership with Screenforce, saw our technology deployed in Germany, Austria and Switzerland to collect visual attention and brand choice across Linear TV, YouTube, Facebook, BVOD and - for the first time - Instagram."
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June 9, 2020 10:18 AM
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A consumer analytics company – passively measured consumer behaviour 24/7 including all their TV viewing (content and ads), online behaviour as well as offline store visits. The analysis on the impact of TV advertising on online platforms was conducted in sectors such as supermarkets, automotive, travel, insurance, financial services, lottery, gambling and online clothing, which…
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April 6, 2020 3:31 AM
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An overview of the lead media used by campaigns that appear in both the WARC Creative 100 and WARC Effective 100.
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March 24, 2020 4:13 AM
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The way we watch TV has changed. While the TV is still the largest screen in the house and retains an important role in day-to-day life, for many people the linear viewing schedule no longer dictates when and where we are consuming content.
As a result, the majority of viewers are now 100% in control of how they consume TV content, with many embracing the chance to watch what they want, when they want it. This means that an expanding portion of the population are increasingly available to connected TV (CTV) advertising. In fact, four in 10 viewers now say that online video services are their main way of watching television and film, while most people with access to SVOD services are heavy viewers of the medium.
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March 19, 2020 5:38 AM
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Cable news and reruns of procedural dramas delivered big, but sports reruns also loomed large.
Please consider that this is a USA focus
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December 13, 2019 5:46 AM
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Audiences around the world define “TV” as content, not devices or services. The vast amount of content available is hard to navigate – so they crave ease and seamlessness.
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October 31, 2019 8:43 AM
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The Brussels-based association of television and radio sales houses, Egta, and The Global TV Group have published a T
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October 31, 2019 8:41 AM
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With the support of the Global TV Group, egta has chartered TV companies’ commitment towards the responsible and transparent measurement of advertising.
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October 31, 2019 8:41 AM
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Screenforce publiceert vandaag het bericht dat Egta, de Europese branchevereniging voor de TV- en radio-industrie, een paper heeft samengesteld waarin de visie van TV-broadcasters op een toekomstgericht TV-bereiksonderzoek is uitgewerkt.
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October 28, 2019 12:49 PM
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egta, supported by The Global TV Group, has released a TV Charter defining television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.
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October 28, 2019 12:46 PM
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Egta - l'association des maisons de vente de télévision et de radio - soutenue par The Global TV Group a publié une Charte TV progressive sur l'engagement des sociétés de télévision envers la mesure responsable et transparente de la publicité dans l'écosystème TV/vidéo.
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October 28, 2019 12:44 PM
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Political Events: egta – the association of television and radio sales houses – supported by The Global TV Group has released a progressive TV Charter on television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem. The Charter was adopted by a vast majority of egta’s 155 member sales houses active in over 42
