Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
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Shouldn’t Every Piece of Content Be Clickbait?

Shouldn’t Every Piece of Content Be Clickbait? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Can clickbait ever be a good content marketing practice or is it always a bad move? – Content Marketing Institute
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7 secrets to writing wildly successful blog headlines

7 secrets to writing wildly successful blog headlines | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Here's an eye-opening fact: 80% of people will read your headline, but only 20% will read the actual post. But don't be discouraged - we're going to share se
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What Do Your Blog Post Titles Say About Your Brand?

What Do Your Blog Post Titles Say About Your Brand? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Do your blog post titles reflect your brand? Here's how several well-known sites brand their titles, and how you could modify their ideas to suit your own.
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10 Ways to Exploit Human Nature and Write Amazingly Appealing Headlines •

10 Ways to Exploit Human Nature and Write Amazingly Appealing Headlines • | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Headline writing is a crucial skill for bloggers. Your headline must grab attention and make people want to click. Here’s how to write a good one.
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4 Wordpress Formatting Tips to Make Your Posts More Readable

4 Wordpress Formatting Tips to Make Your Posts More Readable | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
You may have written a great post. But if it too hard to read, people won't bother trying. Here a four tips to help you make your posts more readable.
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Are you using these 5 essential headline strategies?

Are you using these 5 essential headline strategies? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
You know what it’s like … You’re scrolling through your timeline for something interesting to distract you. Unfortunately, you see the same old titles, the same old “tips,” “tricks” and “tools” for your industry. You’ve read them all before — nothing new. Heck, you don’t even need to open them up to know what they’re about. …
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Clickbait or Damn Good Headline? - Copyblogger

Clickbait or Damn Good Headline? - Copyblogger | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
What's the difference between clickbait and a damn good headline?
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CRO Copywriting: Ticket To The Best Formula For Effective Copywriting

CRO Copywriting: Ticket To The Best Formula For Effective Copywriting | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Get your ticket for the CRO copywriting success train with the proven best practices and tips that can drive conversions and sales for your brand.
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9 Headline Tips to Help You Connect with Your Target Audience | Outbrain

9 Headline Tips to Help You Connect with Your Target Audience | Outbrain | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Headlines are a great way to connect with your target audience and engage consumers. Here are nine Outbrain-approved tips to get you started.
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How to Write Subheadings and why they’re Important

How to Write Subheadings and why they’re Important | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How to write subheadings follows the same principles as crafting a headline. Importantly they must be descriptive, show a benefit, and be short.
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How to Write Headlines that Get Attention

How to Write Headlines that Get Attention | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The headline is what's first noticed and it must contain a promise and benefit. This post will show you how to write headlines that captivate your reader.
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We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)

We Analyzed 100 Million Headlines. Here’s What We Learned (New Research) | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Write better headlines with tactics from our analysis of 100 million headlines. Discover the best headline trigrams for Facebook and Twitter and much more.
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Are Headline Analyzers Worth Your Time? - Portent

Are Headline Analyzers Worth Your Time? - Portent | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Headlines make or break an article, blog post, or evergreen content. We tested headline analyzers on Portent's blog to evaluate their effectiveness.
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Write Headlines Like a Boss – 6 Free Tools to Attract Readers

Write Headlines Like a Boss – 6 Free Tools to Attract Readers | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Have you ever written an article title and felt like something was missing? Like it needed to be jazzed up a bit? That happens to me all the time. I often use a working title and by the time the arti…
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How SEO Blog Posts Work: SEO Blogging Strategy for Small Business

How SEO Blog Posts Work: SEO Blogging Strategy for Small Business | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Strategy for SEO Blog posts that will help small business to drive traffic, increase brand awareness, generate more leads, was dealt in my last post.
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101 Title Ideas for Your Next Blog Post

101 Title Ideas for Your Next Blog Post | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Here are the 101 title ideas for your blog post. Powerful titles can bring in better results in terms of SEO and website conversion.
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Headline Swapping: Why You Should Write 3 Different Headlines To Maximize Reach

Headline Swapping: Why You Should Write 3 Different Headlines To Maximize Reach | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
We break down why some blogs and media sites create multiple headlines for single blog posts and the impact it can have on reach. We call it headline swapping.
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13 Headline Writing Hacks You Haven't Heard

13 Headline Writing Hacks You Haven't Heard | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A great headline can make the difference between a click & an impression. Check out Kristi Kellogg's 13 hacks for taking your headline from meh to amazing!
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How to Write Flipboard Headlines That People Want to Click

How to Write Flipboard Headlines That People Want to Click | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Flipping posts into Flipboard or sharing it elsewhere? Ensure your headlines are compelling enough to compete with everything else being shared.
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Why Writing Creative Headlines Hurt Conversions: What We Learned Analyzing 150,000 Opt-Ins - SumoMe

Why Writing Creative Headlines Hurt Conversions: What We Learned Analyzing 150,000 Opt-Ins - SumoMe | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Spending hours writing headlines? Turns out you’re wasting time and losing opt-ins. Here’
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Get More Clicks, Subscribers and Sales With Better Headlines

Get More Clicks, Subscribers and Sales With Better Headlines | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn how to get more subscribers and sales by optimizing your headlines. Headlines have a direct impact on your bounce rate, time on site, and conversions.
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Ask Yourself These 3 Simple Questions to Craft Better Headlines - Copyblogger -

Ask Yourself These 3 Simple Questions to Craft Better Headlines - Copyblogger - | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
To review the next headline you write from the perspective of an editor who is focused on audience engagement, ask yourself these three simple questions.
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Writing a great blog post is only half the battle. -

Writing a great blog post is only half the battle. - | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Coming up with a catchy title that will entice people to click on it to read your work. If you are simply spamming people, they will consider your content to be “clickbait” and will be more wary in the future. According to CopyBlogger, eight out of ten people will read a title but two of those …
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Writing Attention-Grabbing Headlines Does Not Require Selling Your Soul

Writing Attention-Grabbing Headlines Does Not Require Selling Your Soul | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Writing attention grabbing headlines doesn't require selling your soul. Promise. Here's how to get a solid foundation + 7 tactics to more clickable headlines.
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El método perfecto para escribir el título de un post

El método perfecto para escribir el título de un post | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
¿No sabes qué título ponerle a tu próximo artículo? Sigue este método y utiliza las 10 fórmulas para conseguir tu título en 5 minutos.
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.